Nisha Shaw

Observer
DISC Type : ic

News Editor at LEO Pharma

Copenhagen, Capital Region of Denmark, Denmark

Overview

Nisha is a Communications Specialist at LEO Pharma with 18 years of diverse experience spanning health communication, digital media, journalism, and advertising. Her background includes roles at Ogilvy and The Economist Intelligence Unit. She holds a Bachelors degree from St. Stephens College, Delhi, and certifications in SEO and storytelling.

Having recently relocated to Copenhagen, Nisha is actively embracing her new life as an expat. She enjoys connecting with fellow internationals to share experiences and insights about adapting to a new city and culture. Her focus is on building a community and delivering content that resonates with people.

She transitioned from working on creative advertising campaigns at Ogilvy to a specialized data communications role at a global pharmaceutical company.

Personality Overview

Assertive

Curious

Value Driven

They are generally good communicators and can be hard to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Health Communication
Currently a Communications Specialist at LEO Pharma and previously worked on a health-focused campaign for the International OCD Foundation while at Ogilvy.
Corporate Storytelling
Holds a certification in storytelling and has a background in journalism and advertising, focusing on delivering "content that matters" in her corporate roles.
Expat Experience
As a new resident of Copenhagen, she writes about her journey as an international and actively engages with other expats to share experiences.

Media Appearances

Nisha has no verified media appearances

Work History

12-2024
News Editor at LEO Pharma
12-2023 - 11-2024
Communications Specialist at LEO Pharma
8-2022 - 4-2023
Technical Writer / English Copywriter at Ogilvy Danmark
5-2019 - 7-2022
Senior Subeditor at The Economist Intelligence Unit (The EIU)
12-2017 - 5-2019
Editorial Manager, ViewsWire at The Economist Intelligence Unit (The EIU)

Education

Bachelor's degree from St. Stephen's College, Delhi

More Information

Social Presence :

Prographics :

Exp : 9 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : N/A Designation : News Editor at LEO Pharma
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Insights For Selling To Nisha

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nisha is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Nisha

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Nisha move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Nisha take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Nisha

Personality Compatibility


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