Kateryna Shuvaieva

Critic
DISC Type : C

Associate Category Manager - Commercial categories at Lundbeck

Poland

Overview

Kateryna is a sourcing expert with 18 years of international experience in procurement, vendor management, and cost reduction. With an MBA in Logistics Management from The University of Sheffield, she specializes in developing sourcing strategies and optimizing supplier performance. Colleagues describe her as an adept and exceptionally knowledgeable procurement manager.

Kateryna was awarded the Marcus Wallenberg Scholarship for her commitment to scientific research and education.

Personality Overview

Information Seeker

Objective Thinker

Precise

They prefer to analyze logically and value objective facts over emotions.  They don’t appreciate bells and whistles unless backed by data. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Strategic Sourcing
With over 10 years in full-lifecycle procurement, she helps businesses establish sourcing strategies, optimize supplier performance, and develop performance frameworks across multiple sectors.
Marketing Procurement
She has deep expertise in commercial sourcing, having been a Marketing Sourcing Lead at IBM and currently managing marketing and commercial operations categories at Lundbeck.
Data & Analytics
Holds a Big Data Business Analytics Certificate, reflecting an interest in using data for commercial intelligence and sourcing decisions, a skill she developed at Ericsson.

Media Appearances

Kateryna has no verified media appearances

Work History

5-2024
Associate Category Manager - Commercial categories at Lundbeck
8-2021 - 4-2024
Marketing Sourcing Lead at IBM
9-2020 - 3-2021
Category Buyer Indirect Services at Imperial Brands PLC
12-2018 - 8-2020
Events Sourcing and Marketing Controller at Betsson Group
3-2017 - 12-2018
Commercial Intelligence Manager at Ericsson

Education

11-2015 - 1-2018
MBA (Hons.) in Logistics Management from The University of Sheffield
1999 - 2003
Bachelor of Business Administration (BBA) from International Christian University, Vienna-Kiev

More Information

Social Presence :

Prographics :

Exp : 19 Location : Poland Job Level : Middle Designation : Associate Category Manager - Commercial categories at Lundbeck
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Insights For Selling To Kateryna

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kateryna is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Kateryna

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Kateryna move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Kateryna take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Kateryna

Personality Compatibility


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