Lauren Livak Gilbert

Visionary
DISC Type : Ds

Top Retail Expert at RETHINK Retail

Boston, Massachusetts, United States

Overview

Lauren Livak Gilbert is a commerce strategist with over a decade of experience helping Fortune 100s and retailers with digital transformation. As Executive Director of the Digital Shelf Institute, she focuses on creating omnichannel strategies for growth. She holds a Bachelor of Arts and a Communicators Certificate from Rutgers University.

Lauren has a long-standing interest in building engaging communities. This dates back to her time at Rutgers, where she created a highly interactive social media campaign, and continues in her current role where she has scaled a professional community to over 8, 000 members globally.

She co-hosts the e-commerce podcast "Unpacking the Digital Shelf, " which features candid conversations with industry leaders.

Personality Overview

Fast But Thoughtful

Goal-Oriented

Objective Evaluator

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Omnichannel Strategy
Helps brands and retailers move beyond siloed structures to create unified omnichannel visions that drive growth and connect with consumers.
Digital Shelf
Leads the Digital Shelf Institute and co-hosts a podcast dedicated to helping brand manufacturers win through best practices and expert advice.
Commerce Transformation
Publishes on the need for systemic organizational change to succeed in modern commerce, moving beyond where e-commerce simply sits in an org chart.

Media Appearances

Lauren Livak Gilbert, Executive Director at The Digital Shelf Institute. Featured in Spotify

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Reinventing the Organization for Omnichannel Success w/ Lauren Livak Gilbert of The Digital Shelf Institute. Featured in Flywheel Digital Podcast

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Work History

1-2026
Top Retail Expert at RETHINK Retail
5-2024
Executive Director, Digital Shelf Institute at The Digital Shelf Institute
7-2021
Podcast Co-Host: Unpacking the Digital Shelf at The Digital Shelf Institute
7-2021 - 5-2024
Director, Digital Shelf Institute at The Digital Shelf Institute
7-2021
Director, Digital Shelf Institute at Salsify

Education

2009 - 2012
Bachelor of Arts (B.A.) from Rutgers University–New Brunswick
Communicators Certificate from Rutgers University–New Brunswick

More Information

Social Presence :

Prographics :

Exp : 12 Location : Boston, Massachusetts, United States Job Level : Senior Designation : Top Retail Expert at RETHINK Retail
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lauren

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lauren take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lauren

Personality Compatibility


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