Nitin Kumar

Enigma
DISC Type : dci

Creative Director at CollegeDekho

Delhi, India

Overview

Nitin is a Creative Director at CollegeDekho, leading a team of 26 in branding, performance marketing, and website development. With a background in the edtech sector from his time at Sunstone and a degree from Delhi University, he has a passion for crafting impactful experiences that drive results and has managed teams of up to 30 specialists.

Outside of his creative leadership, Nitin shows an observational sense of humor through his personal stories and holds interests in major consumer brands and gaming, specifically PlayStation. He combines his professional focus with a lighthearted and engaging personal perspective.

His creative work for Manipal Hospitals and Big FM has won multiple prestigious awards, including Adstars (bronze, silver, and crystal) and 14 Kyoorious Baby Elephants.

Personality Overview

Challenger

Persuasive & Assertive

Fast Follower

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Creative Leadership
He leads a multi-disciplinary team of 26 at CollegeDekho and has previously managed teams of 30, focusing on orchestrating digital and creative excellence.
EdTech Branding
As the Creative Director for two edtech companies, CollegeDekho and Sunstone, he has focused on steering creative strategies that resonate within the education sector.
Team Development
He is actively involved in growing his team, having recently posted about hiring for a Design Team Lead and paid design interns at CollegeDekho.

Media Appearances

Nitin has no verified media appearances

Work History

12-2022
Creative Director at CollegeDekho
7-2022 - 12-2022
Creative Director at Sunstone
2-2022 - 6-2022
Associate Creative Director at ODN Digital Services
7-2017 - 1-2022
Senior Manager Creative Services at dentsu international india
6-2016 - 7-2017
Art Director at Option Designs

Education

2010 - 2013
Bachelor's degree from Delhi University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Delhi, India Job Level : Mid-senior Designation : Creative Director at CollegeDekho
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Insights For Selling To Nitin

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nitin is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Nitin

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Nitin move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Nitin take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Nitin

Personality Compatibility


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