Niyati Bedekar

Inquirer
DISC Type : dc

Associate Director, UX Research & Insights at Illumina

San Mateo, California, United States

Overview

Niyati is a UX Research and Strategy Leader at Illumina, where she manages a team focused on enhancing the user experience for the companys software portfolio. With an MS from Rochester Institute of Technology, colleagues describe her as a knowledgeable, skilled, and hard-working professional who excels at spearheading foundational research and championing user-centered design.

Outside of her work in technology and research, Niyati is a certified BombayJam instructor. This role combines her interests in fitness and Bollywood dance, showcasing a creative and energetic side to her personality. This passion for instruction and community engagement complements her professional leadership skills.

She co-invented a patent for methods to surface incomplete feedback requests in a social media environment.

Personality Overview

Demanding

Hard To Convince

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

UX Research Strategy
Leads research to inform strategic product roadmaps for Illumina's genomics software portfolio, from lab to tertiary analysis.
User-Centered Design
A core specialty mentioned throughout her career, focusing on methods like contextual inquiry, personas, and usability testing.
Genomics & Healthcare UX
Her current work at Illumina involves leading UX research for complex clinical and research applications in the genomics industry. [Predicted]

Media Appearances

Niyati has no verified media appearances

Work History

5-2024
Associate Director, UX Research & Insights at Illumina
5-2022 - 5-2024
Sr. Manager, UX Research & Insights at Illumina
8-2020 - 5-2022
Sr. Staff UX Researcher at Illumina
7-2019 - 8-2020
UX Research Lead, Uber Freight at Uber
1-2016 - 6-2019
Principal User Experience Researcher at Splunk

Education

2005 - 2007
MS from Rochester Institute of Technology
2016 - 2016
Training from Cooper Professional Education

More Information

Social Presence :

Prographics :

Exp : 21 Location : San Mateo, California, United States Job Level : Mid-senior Designation : Associate Director, UX Research & Insights at Illumina
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Insights For Selling To Niyati

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Niyati is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Niyati

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Niyati move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Niyati take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Niyati

Personality Compatibility


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