Norbert Krapp
Pensionär at Beiersdorf
📍 Greater Hamburg Area, Germany
Norbert Krapp is a retired senior executive from Beiersdorf, where he held significant roles including Vice President of Skin Care for the NIVEA brand and was an authorized signatory for the company. He was instrumental in shaping NIVEAs global brand identity and philosophy for its vast product portfolio.
Norberts strategic thinking on branding is captured in his quote: "Pictures travel, words dont. "
Read the full overview →Current Role
Pensionär
Location
Greater Hamburg Area, Germany
Personality Overview
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Priorities
Topics Norbert cares about
Global Branding
As a former VP for NIVEA, he focused on creating a universal brand philosophy, emphasizing visual identity over text for international markets.
Brand Philosophy
Was deeply involved in codifying NIVEA's brand identity, vision, and mission to ensure consistency across all products and communications.
Career
Work history
Pensionär
Beiersdorf
In the press
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Education
Norbert has no verified education history
Social presence
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