Norbert Krapp is a retired senior executive from Beiersdorf, where he held significant roles including Vice President of Skin Care for the NIVEA brand and was an authorized signatory for the company. He was instrumental in shaping NIVEAs global brand identity and philosophy for its vast product portfolio.
Norberts strategic thinking on branding is captured in his quote: "Pictures travel, words dont. "
Norbert Krapp
Pensionär at Beiersdorf
Greater Hamburg Area, Germany
Overview
Topics They Care About
Global Branding
As a former VP for NIVEA, he focused on creating a universal brand philosophy, emphasizing visual identity over text for international markets.
Brand Philosophy
Was deeply involved in codifying NIVEA's brand identity, vision, and mission to ensure consistency across all products and communications.
Skincare Industry
Possesses extensive expertise in the skincare market from leading one of the world's largest brands, likely maintaining an interest in its trends and evolution.
Media Appearances
Norbert has no verified media appearances
Work History
Pensionär at Beiersdorf
Education
Norbert has no verified education history
More Information
Social Presence :
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Exp : N/A
Location : Greater Hamburg Area, Germany
Job Level : N/A
Designation : Pensionär at Beiersdorf
