Nupur S.

Evaluator
DISC Type : Csd

Head, Lead Gen Campaign Strategy and Solution Marketing at Zensar Technologies

Gurugram, Haryana, India

Overview

Nupur is a B2B marketing leader at Zensar, currently heading Lead Generation Campaign Strategy and Solution Marketing. An IIM Lucknow alumna, her expertise spans market intelligence, sales operations, and product marketing. Colleagues commend her as being thorough, proactive, hardworking, and a competent professional with a strategic view.

She has a keen interest in leveraging data for strategic insights, underscored by her coursework in Big Data Analytics and Business Analytics. Nupur is passionate about uncovering hidden insights through research-driven intelligence to influence key business decisions and foster growth.

As part of a pivotal team initiative, she contributed to increasing Zensars website traffic by 10x, earning an award for outstanding contribution.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Driving Growth
Recently participated in an executive roundtable discussion at LinkedIn on 'The Marketer's Imperative to Driving Growth, ' showing a focus on high-level strategy.
Market Intelligence
Previously established and led the Market Intelligence function at Zensar, successfully doubling the team's output within a year while achieving high satisfaction ratings.
Team Leadership
Frequently posts hiring alerts for her team and celebrates team achievements, such as winning a quarterly award for their market research efforts.

Media Appearances

Nupur has no verified media appearances

Work History

11-2025
Head, Lead Gen Campaign Strategy and Solution Marketing at Zensar Technologies
5-2023
Head, Market Intelligence at Zensar Technologies
2-2025 - 11-2025
Presales Consulting at Zensar Technologies
3-2016 - 5-2019
Marketing Manager at Trinamix Inc
4-2015 - 12-2015
Product Manager at Onicra Credit Rating Agency of India Limited

Education

2013 - 2015
Post Graduate in Diploma Management from Indian Institute of Management, Lucknow
2007 - 2011
Bachelor of Engineering (B.E.) from Shri Shankaracharya Technical Campus Bhilai

More Information

Social Presence :

Prographics :

Exp : 7 Location : Gurugram, Haryana, India Job Level : Middle Designation : Head, Lead Gen Campaign Strategy and Solution Marketing at Zensar Technologies
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Insights For Selling To Nupur

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nupur is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Nupur

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Nupur move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Nupur take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Nupur

Personality Compatibility


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