Nydia Tania Sanchez

Examiner
DISC Type : cs

Head of Commercial Transformation at Diageo Beverage Manufacturing at Diageo

Mexico City Metropolitan Area

Overview

Nydia Tania Sanchez is the Head of Commercial Transformation at Diageo Mexico, with a 20-year tenure at the company. Her expertise lies in driving strategic initiatives to boost efficiency and streamline commercial processes, grounded in a background of ethics and compliance, including a diploma from Tecnológico de Monterrey.

She is passionate about fostering a positive and inclusive work environment. Her activities highlight a commitment to celebrating diversity, equity, and inclusion within her organization. She also shows an interest in major global brands like The Walt Disney Company.

She recently celebrated her 20th anniversary working at Diageo.

Personality Overview

Process Oriented

Status Quo Seeker

Late Adopter

Being observant comes to them naturally.  They are thorough and always follow a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Business Integrity
Organizes and champions the annual "Business Integrity Day" at Diageo, focusing on critical thinking and ethical decision-making within the company.
Commercial Transformation
Leads and implements key projects focused on optimization, simplification, and enhancing performance within Diageo's commercial agenda.
Diversity & Inclusion
Actively celebrates and promotes Diageo's commitment to diversity, including its recognition as a top workplace for LGBTQ+ employees.

Media Appearances

Nydia has no verified media appearances

Work History

3-2025
Head of Commercial Transformation at Diageo Beverage Manufacturing at Diageo
11-2002 - 6-2025
Head of Controls, Compliance and Ethics at Diageo

Education

7-2019 - 12-2020
Diplomado en Ética y Cumplimiento Corporativo Internacional from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 23 Location : Mexico City Metropolitan Area Job Level : Mid-senior Designation : Head of Commercial Transformation at Diageo Beverage Manufacturing at Diageo
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Insights For Selling To Nydia Tania

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nydia Tania is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Nydia Tania

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Nydia Tania move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Nydia Tania take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Nydia Tania

Personality Compatibility


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