Olena Kishkina

Enigma
DISC Type : dci

Brand Director, Next Generation Products at Scandinavian Tobacco Group

Copenhagen, Capital Region of Denmark, Denmark

Overview

Olena is the Director of Global Brand Management for Next Generation Products at Scandinavian Tobacco Group, specializing in MedTech and FMCG. She excels at developing brand strategies and plans with high commercial impact and has experience as a sparring partner for senior leadership on group strategy.

Her professional passion is building next-generation products that deliver modern, reduced-risk enjoyment rituals.

Personality Overview

Hard To Convince

Persuasive & Assertive

Challenger

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Next-Gen Products
She leads the global brand team for Scandinavian Tobacco Group's Next Generation Products (NGP) and is actively growing her team in this division.
Global Brand Strategy
Her career focuses on driving brand strategy, managing brand portfolios, and executing campaigns with high commercial impact across international markets.
Strategic Planning
She previously worked in group strategy, driving mid-term planning processes and problem-solving sessions directly with the Executive Board.

Media Appearances

Olena has no verified media appearances

Work History

5-2024
Brand Director, Next Generation Products at Scandinavian Tobacco Group
3-2022 - 4-2024
Brand Projects Director at Demant
3-2021 - 3-2022
Senior Group Strategy Manager at Scandinavian Tobacco Group
1-2020 - 3-2021
International Marketing Excellence Manager at Scandinavian Tobacco Group
1-2019 - 1-2020
International Senior Brand Manager Value for Money brands and Strategic projects at Scandinavian Tobacco Group

Education

2003 - 2007
BA Economics from Moldova State University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Brand Director, Next Generation Products at Scandinavian Tobacco Group
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Insights For Selling To Olena

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Olena is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Olena

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Olena move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Olena take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Olena

Personality Compatibility


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