Brand Director, Next Generation Products at Scandinavian Tobacco Group
📍 Copenhagen, Capital Region of Denmark, Denmark
Olena is the Director of Global Brand Management for Next Generation Products at Scandinavian Tobacco Group, specializing in MedTech and FMCG. She excels at developing brand strategies and plans with high commercial impact and has experience as a sparring partner for senior leadership on group strategy.
Her professional passion is building next-generation products that deliver modern, reduced-risk enjoyment rituals.
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Experience
16 Years
Current Role
Brand Director, Next Generation Products
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview
How Olena shows up
Hard To Convince
Persuasive & Assertive
Challenger
They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing
Priorities
Topics Olena cares about
Next-Gen Products
She leads the global brand team for Scandinavian Tobacco Group's Next Generation Products (NGP) and is actively growing her team in this division.
Global Brand Strategy
Her career focuses on driving brand strategy, managing brand portfolios, and executing campaigns with high commercial impact across international markets.
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Career
Work history
5-2024
Brand Director, Next Generation Products
Scandinavian Tobacco Group
3-2022 - 4-2024
Brand Projects Director
Demant
3-2021 - 3-2022
Senior Group Strategy Manager
Scandinavian Tobacco Group
1-2020 - 3-2021
International Marketing Excellence Manager
Scandinavian Tobacco Group
1-2019 - 1-2020
International Senior Brand Manager Value for Money brands and Strategic projects
Scandinavian Tobacco Group
In the press
Media appearances
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Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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