Karina Negreiros Koiavinski

Critic
DISC Type : C

Analista de Compras Sênior at Youse Seguros

São Paulo, São Paulo, Brazil

Overview

Karina Negreiros Koiavinski is a Senior Purchasing Analyst at Youse Seguros with a background in Production Engineering. Her career spans the insurance, banking, and consulting sectors, where she has focused on structuring procurement processes, managing strategic bids, and handling multi-category acquisitions for departments like Marketing, Technology, and HR.

Describing herself as curious, committed, and empathetic, Karina is passionate about continuous learning. She enjoys sharing knowledge on topics like negotiation, communication, and building strong supplier relationships. Her professional interests are centered around human connection and collaboration within a business context.

She co-authored a case study on the application of Robotic Process Automation (RPA) in a corporate IT billing department.

Personality Overview

Precise

ROI Driven

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

ESG in Procurement
Actively involved in projects to consolidate ESG strategy in the supply chain and attends forums dedicated to the topic, focusing on socio-environmental responsibility.
Process Optimization
As a certified Green Belt in Lean Six Sigma with a background in Production Engineering, she has consistently focused on improving and standardizing processes in her roles.
Strategic Sourcing
Her experience involves structuring RFI tools, creating technical evaluation matrices, and leading competitive bids across multiple spend categories like Marketing, Tech, and HR.

Media Appearances

Karina has no verified media appearances

Work History

5-2023
Analista de Compras Sênior at Youse Seguros
1-2021 - 5-2023
Analista de Compras Pleno at Itaú Unibanco
8-2020 - 1-2021
Consultora de negócios at Management Solutions
1-2020 - 6-2020
Analista de Processos at Grupo Cia de Talentos
5-2017 - 4-2019
Estagiário at Citi

Education

2014 - 2019
Bacharelado from Instituto Federal de Educação, Ciência e Tecnologia de São Paulo - IFSP
11-2022 - 1-2023
Formação Executiva from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 7 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Analista de Compras Sênior at Youse Seguros
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Insights For Selling To Karina

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karina is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Karina

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Karina move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Karina take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Karina

Personality Compatibility


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