Ori Franco

Examiner
DISC Type : cs

Chief Financial Officer at Density

San Francisco, California, United States

Overview

Ori Franco is a results-oriented finance executive with deep experience scaling high-growth technology companies. As CFO at Density, he leverages his expertise in fundraising, M&A, and building robust financial systems. He previously held leadership roles at Nurx, Motive, and X, The Moonshot Factory and attended NYU Stern School of Business.

He has a passion for building and leading teams, having co-founded Clarus Power, a company focused on clean energy. His career demonstrates a strong interest in venture-backed startups and disruptive technologies in sectors like healthcare, AI, and renewable energy, shaping his professional journey.

He led Nurx through its acquisition by Thirty Madison, creating one of the largest specialty-focused digital healthcare companies.

Personality Overview

Overcautious

Process Oriented

Late Adopter

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

High-Growth Startups
His career is defined by leadership roles at high-growth, venture-backed companies like Density, Nurx, and Motive, focusing on scaling operations and finance.
Operational Efficiency
He has publicly stated that eliminating wasted resources, time, and potential is a primary focus and a key concern that occupies his thoughts as a CFO.
Digital Health
As CFO, he led telemedicine company Nurx through a period of hyper-growth and its ultimate acquisition by Thirty Madison, a major deal in the digital health space.

Media Appearances

Ori has no verified media appearances

Work History

2022
Chief Financial Officer at Density
2019 - 2022
Chief Financial Officer (acquired by Thirty Madison) at Nurx
2017 - 2019
Vice President of Finance at Motive
2014 - 2017
Co-Founder at Clarus Power
2008 - 2014
Senior Director of Finance at SunRun

Education

1999 - 2003
Education details unavailable from NYU Stern School of Business

More Information

Social Presence :

Prographics :

Exp : 21 Location : San Francisco, California, United States Job Level : Leadership Designation : Chief Financial Officer at Density
URL has been copied!

Insights For Selling To Ori

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ori is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Ori

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Ori move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Ori take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Ori

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.