Patrick Diggelmann

Inquirer
DISC Type : cd

VP Retail / Digital Commerce / e-Commerce / Corporate Gifting USA at Lindt & Sprüngli USA

Greater Boston, United States

Overview

Patrick Diggelmann is a global retail and digital commerce executive at Lindt & Sprüngli USA, where he leads a multi-hundred-million-dollar omnichannel business. With over 20 years of experience across the US, Brazil, and Europe, he specializes in scaling consumer businesses and driving digital transformation. He holds a PhD from the University of Zurich.

Outside of his executive role, Patrick is a self-described "foodie" who enjoys exploring the restaurant scene in Portsmouth. He values spending quality time with his wife and daughter. His international career, particularly his time as Country Manager in Brazil, suggests a strong appreciation for diverse cultures and experiences.

He has successfully managed Lindts market entry and rapid retail expansion in Brazil, opening 18 stores in just 18 months.

Personality Overview

Upfront

ROI Conscious

Hard To Convince

They care equally about the product and its potential impact.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Omnichannel Growth
He is focused on turning traditional CPG and retail into high-performing omnichannel growth engines across D2C, e-commerce, and B2B channels.
AI Transformation
His professional headline highlights "AI Transformation" as a key area of focus in scaling retail and digital marketplace businesses.
International Markets
Has extensive experience growing and transforming consumer businesses across the US, Brazil, UK, Italy, and Switzerland.

Media Appearances

Patrick has no verified media appearances

Work History

1-2022
VP Retail / Digital Commerce / e-Commerce / Corporate Gifting USA at Lindt & Sprüngli USA
1-2019 - 12-2021
VP Retail / e-Shop / B2B Lindt USA at Lindt & Sprüngli USA
3-2014 - 12-2018
Country Manager Brazil at Lindt & Sprüngli Brasil
4-2011 - 2-2014
CFO UK/Ireland at Lindt & Sprungli UK
5-2008 - 2-2011
Head of Finance & Operations / CFO Switzerland Consumer Health at Novartis

Education

1-1997 - 5-1999
Dr.oec.publ. from University of Zurich
3-2022 - 3-2023
Kellogg Chief Digital Officer Program | Leading Digital Transformation from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Boston, United States Job Level : Senior Designation : VP Retail / Digital Commerce / e-Commerce / Corporate Gifting USA at Lindt & Sprüngli USA
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Patrick

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Patrick take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Patrick

Personality Compatibility


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