Patrick Semple in

Patrick Semple

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UX Manager at AO
📍 Manchester, England, United Kingdom

Patrick is a UX Design Manager at AO. com with over 10 years of experience, driving significant business impact like a £10m+ uplift through data-driven design. He holds a Masters from Bournemouth University and a UX Diploma. Colleagues describe him as creative, innovative, and a natural leader, skilled in embedding design-led strategy.

Based in Manchester, Patrick is an avid runner, a passionate cook, and a coffee enthusiast. He also dreams of one day owning a classic Land Rover, blending his professional drive with a rich personal life outside of technology and design.

Unique fact: He began his career in animation and filmmaking, which grounds his UX work in a strong foundation of visual design and storytelling.

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Experience
9 Years
Current Role
UX Manager
Job Level
Middle
Location
Manchester, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Patrick cares about

Data-Driven UX
His work has driven over £16m in revenue growth at AO. com by redesigning experiences based on experimentation, customer research, and data.
Design Leadership
He focuses on scaling and coaching high-performing design teams, elevating design standards, and serving as a mentor on ADPlist.
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Career

Work history

1-2023
UX Manager
AO
4-2022 - 1-2023
UX Lead
AO
4-2020 - 4-2022
Senior User Experience Designer
AO
9-2017 - 12-2018
Lead UX Designer
TANK.
7-2016 - 7-2017
UX Designer
Xwerx
In the press

Media appearances

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Education
2019 - 2020
UX Diploma
UX Design Institute
2010 - 2011
Masters
Bournemouth University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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