Patrick Semple

Visionary
DISC Type : Ds

UX Manager at AO

Manchester, England, United Kingdom

Overview

Patrick is a UX Design Manager at AO. com with over 10 years of experience, driving significant business impact like a £10m+ uplift through data-driven design. He holds a Masters from Bournemouth University and a UX Diploma. Colleagues describe him as creative, innovative, and a natural leader, skilled in embedding design-led strategy.

Based in Manchester, Patrick is an avid runner, a passionate cook, and a coffee enthusiast. He also dreams of one day owning a classic Land Rover, blending his professional drive with a rich personal life outside of technology and design.

Unique fact: He began his career in animation and filmmaking, which grounds his UX work in a strong foundation of visual design and storytelling.

Personality Overview

Big Vision Person

Goal-Oriented

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Data-Driven UX
His work has driven over £16m in revenue growth at AO. com by redesigning experiences based on experimentation, customer research, and data.
Design Leadership
He focuses on scaling and coaching high-performing design teams, elevating design standards, and serving as a mentor on ADPlist.
Collaborative Design
Believes design is a "team sport, " and fosters collaboration through workshops and introducing Lean UX practices to teams.

Media Appearances

Patrick has no verified media appearances

Work History

1-2023
UX Manager at AO
4-2022 - 1-2023
UX Lead at AO
4-2020 - 4-2022
Senior User Experience Designer at AO
9-2017 - 12-2018
Lead UX Designer at TANK.
7-2016 - 7-2017
UX Designer at Xwerx

Education

2019 - 2020
UX Diploma from UX Design Institute
2010 - 2011
Masters from Bournemouth University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Manchester, England, United Kingdom Job Level : Middle Designation : UX Manager at AO
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Patrick

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Patrick take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Patrick

Personality Compatibility


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