Patrik Hansson in

Patrik Hansson

Login to view DISC.
Chief Marketing Officer Arlafoods at Arla Foods
📍 Copenhagen, Capital Region of Denmark, Denmark

Patrik Hansson is the Chief Marketing Officer at Arla Foods, where he has held numerous international leadership roles, including Managing Director for Germany and Sweden. He holds dual masters degrees, an MBA from the University of Gothenburg and an MSc from Chalmers University of Technology, underscoring his extensive commercial and marketing expertise.

He is passionate about the food industrys responsibility to drive positive change and improve global nutrition. Patrik believes in modernizing the industrys messaging to better connect with consumers and advocates for brands to help solve major challenges like consumer health and food education.

Interesting fact: Patrik was selected for The Marketing Academys prestigious 2026 Global Fellowship Program, developed in partnership with McKinsey & Company.

Read the full overview →
Experience
30 Years
Current Role
Chief Marketing Officer Arlafoods
Job Level
Leadership
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

How Patrik shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Patrik cares about

Modernizing an Industry
In a 2024 speech, he urged the dairy industry to innovate its messaging beyond traditional themes to attract the next generation of consumers.
Purpose-Driven Branding
Celebrated his brand's 2025 Cannes Lions awards for its 'Recipe for Change' initiative, stating brands have a responsibility to drive positive change.
+5 more topics Login to view topics
Career

Work history

4-2022
Chief Marketing Officer Arlafoods
Arla Foods
6-2021
Group Vice President and MD Germany
Arla Foods
11-2016
Group Vice President and MD Sweden
Arla Foods
7-2015
Vice President South (North) East Asia
Arla Foods
10-2011 - 6-2015
Commercial VP
Arla Foods
In the press

Media appearances

Arla Foods exec calls for industry to push for “dairy 2.0”. Featured in Yahoo Finance
See now
Arla Foods names Patrik Hansson new Chief Marketing Officer. Featured in Feed & Additive
+2 more appearances Login to view media
Education
1989 - 1995
M BA
University of Gothenburg
1988 - 1994
M Sci
Chalmers University of Technology
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other Arla Foods Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Patrik. Free, 10 seconds.