Patrik Hansson

Observer
DISC Type : ic

Chief Marketing Officer Arlafoods at Arla Foods

Copenhagen, Capital Region of Denmark, Denmark

Overview

Patrik Hansson is the Chief Marketing Officer at Arla Foods, where he has held numerous international leadership roles, including Managing Director for Germany and Sweden. He holds dual masters degrees, an MBA from the University of Gothenburg and an MSc from Chalmers University of Technology, underscoring his extensive commercial and marketing expertise.

He is passionate about the food industrys responsibility to drive positive change and improve global nutrition. Patrik believes in modernizing the industrys messaging to better connect with consumers and advocates for brands to help solve major challenges like consumer health and food education.

Interesting fact: Patrik was selected for The Marketing Academys prestigious 2026 Global Fellowship Program, developed in partnership with McKinsey & Company.

Personality Overview

Example Seeker

Value Driven

Curious

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Modernizing an Industry
In a 2024 speech, he urged the dairy industry to innovate its messaging beyond traditional themes to attract the next generation of consumers.
Purpose-Driven Branding
Celebrated his brand's 2025 Cannes Lions awards for its 'Recipe for Change' initiative, stating brands have a responsibility to drive positive change.
Strategic Partnerships
Announced a major partnership with Mondelēz International to produce and launch a new range of Milka-branded chocolate milk across key European markets.

Media Appearances

Arla Foods exec calls for industry to push for “dairy 2.0”. Featured in Yahoo Finance

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Arla Foods names Patrik Hansson new Chief Marketing Officer. Featured in Feed & Additive

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Patrik Hansson, Arla Foods Amba: Profile and Biography. Featured in Bloomberg

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Work History

4-2022
Chief Marketing Officer Arlafoods at Arla Foods
6-2021
Group Vice President and MD Germany at Arla Foods
11-2016
Group Vice President and MD Sweden at Arla Foods
7-2015
Vice President South (North) East Asia at Arla Foods
10-2011 - 6-2015
Commercial VP at Arla Foods

Education

1989 - 1995
M BA from University of Gothenburg
1988 - 1994
M Sci from Chalmers University of Technology

More Information

Social Presence :

Prographics :

Exp : 30 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Chief Marketing Officer Arlafoods at Arla Foods
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Insights For Selling To Patrik

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrik is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Patrik

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Patrik move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Patrik take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Patrik

Personality Compatibility


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