Paul Cooper

Visionary
DISC Type : Ds

Director of Sales, UK and Ireland at Impel

Stafford, England, United Kingdom

Overview

Paul is the Director of Sales for UK and Ireland at Impel, specializing in AI-driven solutions for the automotive industry. With a background in digital marketing and a history of managing multimillion-pound sales pipelines, he excels at revenue growth and client relationship management. Colleagues describe him as highly talented, enthusiastic, and an expert in his field.

Outside of his primary career, Paul dedicates significant time to philanthropy, serving as the volunteer Chairman of the Board for the Childhood Cancer Parents Alliance. This role involves providing strategic leadership and ensuring the charitys mission to support families is fulfilled, demonstrating a strong commitment to community service.

He volunteers as the Chairman of the Board for a national charity supporting families of children with cancer.

Personality Overview

Goal-Oriented

Fast But Thoughtful

Risk Tolerant

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Automotive AI
His current role at Impel is focused on using AI to transform customer engagement and lead management for automotive retailers across the UK and Ireland.
Revenue Growth
A core theme in his professional background, with a proven track record of steering multimillion-pound sales pipelines and executing innovative growth strategies.
Childhood Cancer Support
He is the volunteer Chairman of the Childhood Cancer Parents Alliance, actively guiding the charity and advocating for families during their most difficult times.

Media Appearances

Paul has no verified media appearances

Work History

3-2026
Director of Sales, UK and Ireland at Impel
9-2024 - 3-2026
Business Development Manager, UK at Impel
1-2023 - 9-2024
Commercial Director - LOCALiQ MOTORS at LOCALiQ_UK
4-2021
Chairman Of The Board (Volunteer) at Childhood Cancer Parents Alliance
9-2019 - 1-2023
Director of Specialist Services at LOCALiQ_UK

Education

HND from University of Wolverhampton
Education details unavailable from Wolgarston High School

More Information

Social Presence :

Prographics :

Exp : 22 Location : Stafford, England, United Kingdom Job Level : Mid-senior Designation : Director of Sales, UK and Ireland at Impel
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Let them know of potential risks but suggest mitigation methods alongside
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Paul

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Paul take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Paul

Personality Compatibility


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