Paul Lodwidge

Go-getter
DISC Type : d

Head of Customer Propositions at British Gas

Ascot, England, United Kingdom

Overview

Paul is a senior commercial leader at British Gas, focused on driving customer growth by developing innovative products and propositions. He has a history of leading award-winning teams in customer loyalty and experience, using data to deliver actionable insights. Colleagues describe him as a natural leader, an excellent communicator, and possessing strong commercial judgment.

He is spearheading an innovative trial to reuse waste heat from computer servers to provide households with free hot water, aiming to reduce both costs and carbon emissions.

Personality Overview

Challenger

Fast-Paced

Vision Oriented

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Innovative Energy Solutions
Leads the development of new propositions at British Gas, including innovative tariffs for heat pumps and EV owners to meet emerging customer needs.
Sustainable Tech
He is actively involved in a trial with heata, a company that reuses waste heat from data processing to provide free hot water, reducing carbon emissions.
Customer Growth
His primary focus is on launching propositions and engagement activities specifically designed to grow and retain the customer base.

Media Appearances

Paul has no verified media appearances

Work History

10-2020
Head of Customer Propositions at British Gas
12-2017 - 10-2020
Head of Customer Loyalty and Hive Lead at British Gas
5-2015 - 6-2017
Head of Customer Experience Insight (Interim) at British Gas
10-2012 - 4-2015
Senior Insight Manager- Propositions at British Gas
7-2012 - 8-2012
Customer Experience Manager at Everything Everywhere Ltd

Education

1994 - 1996
Merit from Barton Peveril College
1990 - 1994
9 GCSE's from Weston Park Boys

More Information

Social Presence :

Prographics :

Exp : 27 Location : Ascot, England, United Kingdom Job Level : Mid-senior Designation : Head of Customer Propositions at British Gas
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Paul

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • Their decision making speed is somewhere in the middle.
  • Can Paul take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Paul

Personality Compatibility


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