Paul Martin

Questioner
DISC Type : c

Global Chief Operating Officer, Investments at WTW

United Kingdom

Overview

Paul Martin is the Global Chief Operating Officer for WTW Investments, bringing nearly 30 years of industry experience to his role. His career includes founding Oxford Investment Partners and an international tenure establishing the DWS brand in the Netherlands. He earned his BSc in Management Science from Loughborough University.

He describes himself as a self-proclaimed "technophobe" who has become a passionate advocate for AI and technology transformation within his firm. His wife, who is more tech-focused, and his brother-in-law, who worked at Google, initially sparked his interest in AI a few years ago.

Despite being a self-described "non-techy, " he has led major technology overhauls and now spearheads WTWs AI strategy, aiming to drive cultural change and adoption.

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 They are more likely than others to negotiate on pricing and terms.

Topics They Care About

AI Adoption
He is leading the AI working group at WTW, aiming to increase AI adoption from 13% to 30% by focusing on education and making tools more accessible.
Operational Efficiency
As COO, he focuses on building strong business foundations. He led a tech implementation with SimCorp that increased portfolio management capacity by 35%.
Technology Transformation
Paul has journeyed from a self-described "technophobe" to an AI champion, now setting the vision for technology and data strategies at WTW.

Media Appearances

From technophobe to AI champion: WTW's Paul Martin. Featured in Writer.com

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From technophobe to AI champion: WTW's Paul Martin. Featured in YouTube

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Work History

1-2024
Global Chief Operating Officer, Investments at WTW
8-2022 - 3-2024
Head of Strategic Change Management, Investments at WTW
2-2017 - 3-2024
Chief Of Staff at WTW
2-2013 - 2-2017
Chief Operating Officer at WTW
3-2006 - 2-2013
Chief Operating Officer at Oxford Investment Partners Ltd

Education

1992 - 1996
BSc Management Science from Loughborough University
Education details unavailable from St Ambrose College, Hale Barnes, Manchester, England

More Information

Social Presence :

Prographics :

Exp : 30 Location : United Kingdom Job Level : Leadership Designation : Global Chief Operating Officer, Investments at WTW
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Paul

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Paul take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Paul

Personality Compatibility


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