Paul Parton

Observer
DISC Type : ci

Group Chief Strategy Officer at Golin

New York, New York, United States

Overview

Paul Parton is the Group Chief Strategy Officer at Golin, an expert in brand strategy with a history of founding successful agencies like The Brooklyn Brothers. Educated at the University of Cambridge, colleagues note his ability to provide defining brand insights that accelerate problem-solving.

He is a published author, having recently released his book, "Share of Culture", a project he spent five years writing. This work explores how brands can navigate the modern, fragmented media landscape to build cultural relevance, a topic he is passionate about promoting.

He is the author of the book "Share of Culture: How to Build Brands in a World of Islands".

Personality Overview

Assertive

Value Driven

Example Seeker

They are generally strong communicators and are not easy to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Cultural Relevance
Authored the book "Share of Culture, " which details how brands can effectively connect with audiences in a fragmented modern world.
Brand Strategy
His career as a Group Chief Strategy Officer and agency founder has been dedicated to providing the foundational strategic insights that define a brand's success.
Creative Entrepreneurship
He was a founding partner of the creative agency The Brooklyn Brothers, which he helped build before it was acquired by Interpublic Group (IPG).

Media Appearances

Golin picks Paul Parton as group chief strategy officer | PR Week. Featured in PR Week

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Golin Appoints Paul Parton as First-ever Group Chief Strategy Officer. Featured in Golin (official website)

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Work History

3-2019
Group Chief Strategy Officer at Golin
5-2018
Head of Strategy, The Table at Interpublic Group (IPG)
2-2005
Founding Partner at The Brooklyn Brothers
6-1999 - 1-2005
Director of Planning at DDB New York
11-1995 - 11-1998
Managing Partner at DDB Singapore

Education

Paul has no verified education history

More Information

Social Presence :

Prographics :

Exp : 29 Location : New York, New York, United States Job Level : Leadership Designation : Group Chief Strategy Officer at Golin
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Paul

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They like to analyze well and then make their decisions.
  • Can Paul take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Paul

Personality Compatibility


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