Paul Principato

Enigma
DISC Type : dci

VP of Creative and Development at Teq

New York City Metropolitan Area, United States

Overview

Paul is a W3 Award-winning VP of Creative and Development with over 15 years of experience leading design and development teams in fast-paced environments. A graduate of Adelphi University, he specializes in brand identity and UI/UX design. Colleagues describe him as a charismatic, talented, and brilliant designer.

He is a W3 Gold and Silver award winner for his creative direction and design work on Broadway. org.

Personality Overview

Friendly Yet Blunt

Challenger

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Project-Based Learning
He recently led his team in the launch of iBlocks. com, an online educational platform for students focused on Project-Based Learning (PBL).
User Experience
His career is centered on UI/UX leadership, with extensive experience in creating user experiences for web, mobile, and internal company applications.
Educational Technology
As a leader at Teq, he has been instrumental in creating and launching online educational platforms for both teacher professional development and student learning.

Media Appearances

Paul has no verified media appearances

Work History

1-2021
VP of Creative and Development at Teq
5-2015 - 12-2020
Director of Creative and Development at Teq
3-2013 - 5-2015
Creative UI/UX Lead, Digital Experience at CA Technologies
4-2002 - 3-2013
Creative Director at Lounge Lizard Worldwide, Inc.
9-1990 - 4-2001
Creative Director at Computer Associates

Education

1985 - 1989
Bachelor of Arts (BA) from Adelphi University
1995 - 1996
Education details unavailable from School of Visual Arts

More Information

Social Presence :

Prographics :

Exp : 34 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : VP of Creative and Development at Teq
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Paul

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Paul take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Paul

Personality Compatibility


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