Paulina CANTU in

Paulina CANTU

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Client Engagement Insights Lead at Kering
📍 France

Paulina Cantu is the Client Engagement Insights Lead at Kering, leveraging a deep background in shopper analytics from her time at dunnhumby. Her career is built on a foundation of commercial planning in the luxury sector with brands like Christian Dior Couture, and she holds a Masters from Tecnológico de Monterrey.

A Mexican expatriate living in Paris, Paulina is a mother who is passionate about her cultural heritage and the importance of community. She has spoken about the challenges and rewards of raising an international family and the value of building a strong support system while living abroad.

She founded Adelita & Moi, a brand with a mission to promote her Mexican roots by supporting and uplifting the work of female artisans in Chiapas.

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Experience
14 Years
Current Role
Client Engagement Insights Lead
Job Level
Mid-senior
Location
France
Personality Overview

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Priorities

Topics Paulina cares about

Client & Shopper Insights
Her career is centered around understanding consumer behavior, with senior roles in shopper insights at dunnhumby and now client engagement at Kering.
Luxury Retail
She has extensive experience in the luxury sector through her current role at Kering and previous planning positions at Christian Dior Couture.
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Career

Work history

10-2023
Client Engagement Insights Lead
Kering
2-2022 - 9-2023
Shopper Insights Senior Client Lead
dunnhumby
4-2021 - 2-2022
Shopper Insights Client Lead
dunnhumby
1-2017 - 7-2020
Founder
Adelita.
12-2012 - 12-2016
Commercial Planning Manager
Christian Dior Couture
In the press

Media appearances

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Education
2008 - 2010
Master in Science
Tecnológico de Monterrey
4-2021 - 9-2021
Diplomado
Pontificia Universidad Católica de Chile
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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