Paulina CANTU

Enthusiast
DISC Type : i

Client Engagement Insights Lead at Kering

France

Overview

Paulina Cantu is the Client Engagement Insights Lead at Kering, leveraging a deep background in shopper analytics from her time at dunnhumby. Her career is built on a foundation of commercial planning in the luxury sector with brands like Christian Dior Couture, and she holds a Masters from Tecnológico de Monterrey.

A Mexican expatriate living in Paris, Paulina is a mother who is passionate about her cultural heritage and the importance of community. She has spoken about the challenges and rewards of raising an international family and the value of building a strong support system while living abroad.

She founded Adelita & Moi, a brand with a mission to promote her Mexican roots by supporting and uplifting the work of female artisans in Chiapas.

Personality Overview

Story Driven

Amiable & Agreeable

Optimistic

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Client & Shopper Insights
Her career is centered around understanding consumer behavior, with senior roles in shopper insights at dunnhumby and now client engagement at Kering.
Luxury Retail
She has extensive experience in the luxury sector through her current role at Kering and previous planning positions at Christian Dior Couture.
Female Empowerment
Her entrepreneurial venture, Adelita & Moi, was founded with the mission to uplift and provide opportunities for female artisans in Mexico.

Media Appearances

Paulina has no verified media appearances

Work History

10-2023
Client Engagement Insights Lead at Kering
2-2022 - 9-2023
Shopper Insights Senior Client Lead at dunnhumby
4-2021 - 2-2022
Shopper Insights Client Lead at dunnhumby
1-2017 - 7-2020
Founder at Adelita.
12-2012 - 12-2016
Commercial Planning Manager at Christian Dior Couture

Education

2008 - 2010
Master in Science from Tecnológico de Monterrey
4-2021 - 9-2021
Diplomado from Pontificia Universidad Católica de Chile

More Information

Social Presence :

Prographics :

Exp : 14 Location : France Job Level : Mid-senior Designation : Client Engagement Insights Lead at Kering
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Insights For Selling To Paulina

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paulina is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Paulina

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Paulina move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Paulina take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Paulina

Personality Compatibility


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