Paulo Aguiar

Critic
DISC Type : C

Head of Vape R&D Deployment at British American Tobacco

United Kingdom

Overview

Paulo is a Research & Development Director at British American Tobacco, leading the R&D deployment for vape products. His extensive career includes senior R&D roles at Danone, The Kraft Heinz Company, and Unilever, with a proven track record of delivering innovations across Europe, the Americas, and Asia.

He is dedicated to continuous learning, recently completing certifications in quick decision-making and Power BI to enhance his business intelligence skills. Paulo is also actively building his team, indicating a focus on leadership and talent development.

Unique fact: He has managed R&D for a diverse range of iconic products, from laundry detergents and food to e-liquids.

Personality Overview

Precise

Negotiator

Objective Thinker

They like to take decisions independently and do not seek others' support often.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Vape R&D
As the Head of Vape R&D Deployment at British American Tobacco, he is at the forefront of product innovation and development in the e-liquid space.
FMCG Innovation
His career history at Danone, Kraft Heinz, and Unilever demonstrates a deep expertise in leading research and development for major consumer goods brands.
Global Strategy
He has successfully delivered innovation strategies and managed R&D teams across multiple continents, including Europe, the Americas, and Asia.

Media Appearances

Paulo has no verified media appearances

Work History

1-2019
Head of Vape R&D Deployment at British American Tobacco
6-2016 - 1-2019
Director of Research and Development at Danone Waters
6-2013 - 6-2016
Head of Research and Development - Meals - Europe at The Kraft Heinz Company
2-2004 - 6-2013
Global Project Manager - Research & Development at Unilever
Trainee at Agilent Technologies

Education

1998 - 2003
Bachelor of Science (BS) from Universidade Estadual de Campinas

More Information

Social Presence :

Prographics :

Exp : 21 Location : United Kingdom Job Level : Mid-senior Designation : Head of Vape R&D Deployment at British American Tobacco
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Insights For Selling To Paulo

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paulo is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Paulo

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Paulo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Paulo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Paulo

Personality Compatibility


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