Paulo Arruda

Critic
DISC Type : C

Cybersecurity & Compliance Executive (Finance Industry Focused) at Microsoft

São Paulo, São Paulo, Brazil

Overview

Paulo has no verified overview

Personality Overview

ROI Driven

Information Seeker

Objective Thinker

They prefer to do logical analysis and value evidence over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

Paulo has no verified topics they care about

Media Appearances

Paulo has no verified media appearances

Work History

6-2025
Cybersecurity & Compliance Executive (Finance Industry Focused) at Microsoft
3-2022 - 11-2025
Technical Director - Cybersecurity and Compliance at Microsoft
7-2021 - 3-2022
Cybersecurity Solution Executive at Microsoft
1-2015 - 2-2018
Architect Technical Advisor - Tech Architecture & Infrastructure at Gerdau
6-2013 - 1-2015
IT Coordinator at Camargo Corrêa Group

Education

2010 - 2013
Gestão de Tecnologia da Informação from UNIP
2005 - 2007
Sistemas de Informação from IBTA - Instituto Brasileiro de Tecnologia Avançada (IBMEC)

More Information

Social Presence :

Prographics :

Exp : 18 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Cybersecurity & Compliance Executive (Finance Industry Focused) at Microsoft
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Insights For Selling To Paulo

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paulo is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Paulo

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Paulo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Paulo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Paulo

Personality Compatibility


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