Penny Alexander

Questioner
DISC Type : c

University of Westminster Business School Advisory Board Member at University of Westminster

London, England, United Kingdom

Overview

Penny has no verified overview

Personality Overview

Cautious & Analytical

Systematic

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Penny has no verified topics they care about

Media Appearances

Penny has no verified media appearances

Work History

9-2025
University of Westminster Business School Advisory Board Member at University of Westminster
9-2023
Board Trustee at Build Studios
4-2013
Chief Executive at Baker Street Quarter Partnership
11-2012 - 12-2015
Accreditation Auditor and Lecturer at British BIDs
3-2011 - 9-2019
Founder and Director at Penny Alexander Associates Ltd

Education

1996 - 2000
BA (Hons) from UCL

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Junior Designation : University of Westminster Business School Advisory Board Member at University of Westminster
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Insights For Selling To Penny

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Penny is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Penny

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Penny move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Penny take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Penny

Personality Compatibility


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