Peter Borsos

Evaluator
DISC Type : csd

Head of Communications at Ericsson

United States

Overview

Peter has no verified overview

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Peter has no verified topics they care about

Media Appearances

Peter has no verified media appearances

Work History

2-2023
Head of Communications at Ericsson
4-2021 - 9-2025
Board Member at Nordic LEVEL Group AB (publ)
12-2020 - 7-2024
Board member Awardit at Awardit AB
12-2020 - 4-2024
Board member at TechBuddy
2-2021 - 1-2023
Senior Counselor Brunswick Group at Brunswick Group

Education

Peter has no verified education history

More Information

Social Presence :

Prographics :

Exp : 16 Location : United States Job Level : Mid-senior Designation : Head of Communications at Ericsson
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Peter

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Peter take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Peter

Personality Compatibility


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