Peter Cheung

Critic
DISC Type : C

Senior Manager, Marketing Analytics at Babylist

Kitchener, Ontario, Canada

Overview

Peter is a senior marketing analytics leader with experience driving growth at direct-to-consumer brands like Babylist and Mejuri. A University of Toronto graduate with a Google Analytics certification, he is described by colleagues as a hard-working and creative leader who builds rigorous internal processes.

After a nine-year tenure at Klick Health, he has focused his expertise on helping high-growth brands scale through data-informed strategic decisions.

Personality Overview

Critic

Negotiator

ROI Driven

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Marketing Analytics
His entire career is focused on analytics, with senior roles at Babylist and Mejuri centered on using data to inform strategic business decisions.
Team Building
He actively posts about hiring analysts for his teams, emphasizing his passion for building groups of multi-talented, humble, and kind individuals.
Growth Marketing
Previously held roles as Head of Growth Marketing at tasc Performance and Framebridge, focusing on budget management and strategic thinking.

Media Appearances

Peter has no verified media appearances

Work History

9-2024
Senior Manager, Marketing Analytics at Babylist
3-2024
Head of Marketing at Young Days Clothing
10-2023 - 4-2024
Growth Marketing at Framebridge
11-2022 - 9-2023
Head of Growth Marketing at tasc Performance
7-2019 - 9-2022
Director of Performance Marketing and Analytics at Mejuri

Education

2000 - 2004
BASC from University of Toronto
1994 - 1999
Education details unavailable from Philip Pocock Secondary School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Kitchener, Ontario, Canada Job Level : Middle Designation : Senior Manager, Marketing Analytics at Babylist
URL has been copied!

Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Peter

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Peter take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Peter

Personality Compatibility


Other Babylist Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.