Peter Larsson

Doer
DISC Type : ds

Marketing Director - Europe North & Israel at Dell Technologies

Copenhagen, Capital Region of Denmark, Denmark

Overview

Peter is an international Marketing Director at Dell Technologies with over 20 years of leadership experience at global Fortune 100 companies. He focuses on B2B and B2C marketing strategy, helping customers with their digital transformation. He holds an MBA from AVT Business School Copenhagen.

He is a passionate leader, fluent in Danish, English, and other Scandinavian languages, with significant international experience, including three years living in Stockholm. Colleagues commend his strong analytical skills and his ability to translate findings into robust business plans.

Unique fact: Peter has a proven track record of delivering successful product launches that result in direct market share and P&L growth.

Personality Overview

Long-term Focused

Strategic Planner

Risk-Accepting

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Digital Transformation
His role is centered on helping customers navigate their digital transformation journeys, a core focus of his professional messaging.
AI Adoption
He actively promotes content on how businesses can confidently adopt AI, leveraging the right tools and infrastructure for long-term value.
Marketing ROI
His profile highlights extensive experience in ROI optimization, marketing efficiency projects, and driving measurable P&L growth through marketing strategy.

Media Appearances

Peter has no verified media appearances

Work History

9-2024
Marketing Director - Europe North & Israel at Dell Technologies
2-2020 - 9-2024
Marketing Director - Central Northern Region at Dell Technologies
3-2018 - 2-2020
Marketing Director - Nordic Region at Dell Technologies
8-1994 - 8-1996
Marketing Coordinator at HNG
Marketing Coordinator at Krak

Education

2007 - 2008
Master of Business Administration (MBA) from MBA, AVT Business School Copenhagen
2007 - 2007
Certificate in General Management from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 9 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Marketing Director - Europe North & Israel at Dell Technologies
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • During followups, use phone or text if needed, they should be fine
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Peter

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Peter take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Peter

Personality Compatibility


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