Peter Larsson in

Peter Larsson

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Marketing Director - Europe North & Israel at Dell Technologies
📍 Copenhagen, Capital Region of Denmark, Denmark

Peter is an international Marketing Director at Dell Technologies with over 20 years of leadership experience at global Fortune 100 companies. He focuses on B2B and B2C marketing strategy, helping customers with their digital transformation. He holds an MBA from AVT Business School Copenhagen.

He is a passionate leader, fluent in Danish, English, and other Scandinavian languages, with significant international experience, including three years living in Stockholm. Colleagues commend his strong analytical skills and his ability to translate findings into robust business plans.

Unique fact: Peter has a proven track record of delivering successful product launches that result in direct market share and P&L growth.

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Experience
9 Years
Current Role
Marketing Director - Europe North & Israel
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Peter cares about

Digital Transformation
His role is centered on helping customers navigate their digital transformation journeys, a core focus of his professional messaging.
AI Adoption
He actively promotes content on how businesses can confidently adopt AI, leveraging the right tools and infrastructure for long-term value.
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Career

Work history

9-2024
Marketing Director - Europe North & Israel
Dell Technologies
2-2020 - 9-2024
Marketing Director - Central Northern Region
Dell Technologies
3-2018 - 2-2020
Marketing Director - Nordic Region
Dell Technologies
8-1994 - 8-1996
Marketing Coordinator
HNG
Marketing Coordinator
Krak
In the press

Media appearances

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Education
2007 - 2008
Master of Business Administration (MBA)
MBA, AVT Business School Copenhagen
2007 - 2007
Certificate in General Management
University of California, Berkeley
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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