Peter Thoeysen

Initiator
DISC Type : Di

Director of Marketing & Business Development at Novonesis

Copenhagen, Capital Region of Denmark, Denmark

Overview

Peter is the Director of Marketing & Business Development at Novonesis, heading the Food & Beverage Biosolutions division in Europe. With a Masters from Aarhus University, he has a long history in commercial development and marketing. People often describe him as structured, dedicated, and a fast learner with a common-sense approach.

He appears deeply passionate about his work, often highlighting the fun aspects of developing business with biosolutions. Peter actively recruits for his team, seeking individuals who love food and enjoy engaging conversations about the industry. He frequently attends major industry events like Fi Europe to connect with customers.

Unique fact: Peter celebrated the opening of a new state-of-the-art dairy application center, which featured a party cow.

Personality Overview

Conviction Driven

Impact-Oriented

Confident

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Food Biosolutions
Leads marketing and business development for biosolutions in the European food and beverage industry, focusing on innovation and growth.
Commercial Development
Has held several director-level roles focused on commercial and business development, demonstrating a core expertise in driving sales and market expansion.
Team Leadership
Actively recruits for his team, emphasizing a fun and growth-oriented culture. Past colleagues have highlighted his skills as a mentor.

Media Appearances

Peter has no verified media appearances

Work History

5-2024
Director of Marketing & Business Development at Novonesis
1-2024 - 5-2024
Director, Commercial Development at Novonesis
1-2018 - 1-2024
Director, Commercial Development at Chr. Hansen Holding A/S
4-2016 - 1-2018
Marketing Director at Chr. Hansen Holding A/S
2-2014 - 3-2016
Global Marketing Manager at Chr. Hansen Holding A/S

Education

2004 - 2007
Master of Science (MS) Business Administration from Aarhus University
2002 - 2003
Exchange Program from Fort Lewis College

More Information

Social Presence :

Prographics :

Exp : 23 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Director of Marketing & Business Development at Novonesis
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Peter

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Peter take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Peter

Personality Compatibility


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