Petia Djoneva, MSc. in Finance

Sharpshooter
DISC Type : DC

Group Controller - Global Finance Operations at On

Zurich, Switzerland

Overview

Petia Djoneva is a finance leader with over 12 years of experience in controlling and FP&A for multinational corporations like On and Coca-Cola HBC. She specializes in financial management, business partnering, and system implementations to drive profitable growth. She holds a certificate in Leading with Energy & Focus from the University of St. Gallen.

Outside of her core financial roles, Petia shows a keen interest in broader problem-solving and innovation. She has publicly shared content related to finding cutting-edge solutions for societal crises, highlighting a forward-thinking and solution-oriented mindset. She maintains connections to both Switzerland and Bulgaria.

At Coca-Cola HBC, she led financial analysis for strategic projects that generated over CHF 50 million in additional annual revenue.

Personality Overview

Thorough Evaluator

Rigorous & Demanding

Fast But Analytical

They are not focused on building rapport and relationships.  They are very proud of what they do. More than the product, they care about the effectiveness of the product.

Topics They Care About

Financial Controlling
Her core expertise, with over a decade of progressive experience in managing controlling and FP&A in multinational, manufacturing environments.
Strategic Business Partnering
Demonstrated by leading cross-functional strategic projects with Sales, Marketing, and Supply Chain to drive significant revenue growth.
Process Improvement
Focuses on re-designing processes and implementing systems like SAP and various BI solutions to ensure continuous improvement and efficiency.

Media Appearances

Petia has no verified media appearances

Work History

5-2025
Group Controller - Global Finance Operations at On
2-2022 - 11-2023
Group Financial Controller – FP&A | Controlling | Executive-Level Reporting | Business Partnering at Kirchhofer Group/ Embassy Jewel AG Group
2-2017 - 3-2018
Comm. Finance Project Manager - FP&A | Strategy | Project Management | Business Partnering | SAP at Coca-Cola HBC
5-2014 - 1-2017
Finance Revenue Analysis Manager - FP&A | Controlling | Project Management| Business Partnering| SAP at Coca-Cola HBC
4-2012 - 4-2014
Pricing Supervisor - FP&A | Controlling | Accounting | Project Management | SAP at Coca-Cola HBC

Education

9-2019 - 9-2019
Certificate Leading with Energy & Focus from University of St.Gallen
9-2021 - 9-2026
Education details unavailable from CIMA

More Information

Social Presence :

Prographics :

Exp : 12 Location : Zurich, Switzerland Job Level : N/A Designation : Group Controller - Global Finance Operations at On
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Insights For Selling To Petia

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Petia is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Petia

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Petia move?

  • They can take decisions very fast if you manage to convince them.
  • Can Petia take some risk or not?

  • The risks don’t matter much to them.

You And Petia

Personality Compatibility


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