Phoebe Berridge

Observer
DISC Type : ci

General Manager People & Group Strategy at Woolworths Group

Sydney, New South Wales, Australia

Overview

Phoebe is the General Manager of People & Group Strategy at Woolworths Group, bringing over 15 years of experience in strategy, transformation, and operations. Formerly a Principal at Boston Consulting Group, she has a proven track record in complex stakeholder environments. She holds an MBA with Distinction from The University of Western Australia.

Described as a natural relationship builder with a high degree of emotional intelligence, Phoebe is known for building trust and rapport with clients and colleagues. She leverages strong analytical and outstanding communication skills to connect with people from a diverse range of backgrounds.

Unique fact: Phoebe was a recipient of the prestigious BHP Billiton MBA Scholarship.

Personality Overview

Value Driven

Curious

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

People & Strategy
Her current role as General Manager of People & Group Strategy at Woolworths directly aligns with her focus on integrating human capital with corporate objectives.
Retail Transformation
Previous roles as Head of Strategy for Digital & Innovation and Supermarket Operations at Woolworths highlight her expertise in evolving the retail landscape.
Talent Development
Has shown a keen interest in recruitment and career progression, previously posting to encourage applications for roles at her former company, BCG.

Media Appearances

Phoebe has no verified media appearances

Work History

11-2025
General Manager People & Group Strategy at Woolworths Group
7-2024 - 11-2025
Head of Strategy, Supermarket Operations at Woolworths Group
9-2023 - 9-2024
Head of Strategy - Digital & Innovation, Supermarkets at Woolworths Group
5-2022 - 9-2023
Principal at Boston Consulting Group (BCG)
4-2020 - 5-2022
Project Leader at Boston Consulting Group (BCG)

Education

2015 - 2017
Master of Business Administration (M.B.A.) with Distinction | BHP Billiton MBA Scholar from The University of Western Australia
2009 - 2010
Graduate Certificate from Kaplan Professional Australia

More Information

Social Presence :

Prographics :

Exp : 18 Location : Sydney, New South Wales, Australia Job Level : Senior Designation : General Manager People & Group Strategy at Woolworths Group
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Insights For Selling To Phoebe

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Phoebe is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Phoebe

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Phoebe move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Phoebe take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Phoebe

Personality Compatibility


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