Pierre Boulanger

Sharpshooter
DISC Type : CD

Head of CRO at EPAM Systems

Dubai, United Arab Emirates

Overview

Pierre is a Conversion Rate Optimization (CRO) expert with 10 years of experience, currently serving as the Head of CRO at EPAM Systems and founder of GenerationGrowth. io. He specializes in A/B testing and data-driven growth strategies to boost revenue. Colleagues describe him as a proactive, versatile, and fast learner.

Outside of his direct professional work, Pierre appears to be a dedicated reader, drawing life lessons from books like "Rich Dad Poor Dad" and applying their concepts beyond finance. He shows a keen interest in continuous learning, following thought leaders like Harvard Business Review to stay sharp.

Unique fact: Pierre was a finalist and winner of the BudgetMasters competition organized by MasterCard.

Personality Overview

Rigorous & Demanding

Precise But Practical

ROI Driven

They take a lot of pride in personal achievements.  They prefer to be the ones controlling the conversation or defining the terms. They respond better to strong and respectful interactions.

Topics They Care About

Conversion Rate Optimization
As a CRO expert, he focuses on improving user experience and reducing friction to achieve an average conversion rate increase of over 20% for clients.
Growth Hacking
He trains entrepreneurs on the growth hacking mindset and uses experimentation and data-driven frameworks to ensure high-impact, measurable improvements for companies.
A/B Testing
He is a strong proponent of robust A/B testing methodologies and has voiced opinions on the potential pitfalls of using no-code tools for experimentation.

Media Appearances

Pierre has no verified media appearances

Work History

4-2023
Head of CRO at EPAM Systems
8-2019
Founder at Generation Growth
12-2020 - 4-2023
Senior Growth Marketing Manager at Emakina
3-2020 - 11-2020
Growth Marketing Trainer/Speaker at StartLAB.BRUSSELS
8-2019 - 4-2020
Senior Growth Marketing Strategist at CodeControl

Education

10-2018 - 5-2019
6-Months Advanced Growth Hacking Traineeship from Growth Tribe
2015 - 2015
Full Stack Web Development Coding Bootcamp from Le Wagon

More Information

Social Presence :

Prographics :

Exp : 6 Location : Dubai, United Arab Emirates Job Level : Mid-senior Designation : Head of CRO at EPAM Systems
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Insights For Selling To Pierre

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Make sure that you circle back fast on any action items, it wins their trust
  • Hold your ground without indulging in one-upmanship

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pierre is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Pierre

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Pierre move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Pierre take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Pierre

Personality Compatibility


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