Pietro Sessa Sforza

Activist
DISC Type : Cd

Global Marketing Manager at Amplifon

Milan, Lombardy, Italy

Overview

Pietro Sessa Sforza is a results-oriented marketing professional with extensive experience in the telecommunications sector at companies like iliad and Vodafone. Now a Global Marketing Manager at Amplifon, he specializes in customer-centric solutions and impactful go-to-market campaigns. He holds a Bachelor of Science from Oxford Brookes University.

He has a keen interest in the strategic operations of large multinational corporations, following major players in the media and industrial sectors like WarnerMedia and GE.

He was an integral part of the team that successfully launched iliads B2B division, "Iliadbusiness", in May 2023.

Personality Overview

Value Conscious

Observative

Perfectionist

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

B2B Go-to-Market
He played a key role in launching the B2B division for iliad and has a background in B2B marketing and channel strategy.
Customer-Centric Solutions
His profile highlights a passion for interpreting customer insight to design highly appreciated solutions, backed by his experience as a Customer Insight Manager.
Telecom Innovation
His career includes significant roles at major telecom companies Vodafone and iliad, where he was part of launching a "revolution" with their business offering.

Media Appearances

Pietro has no verified media appearances

Work History

7-2024
Global Marketing Manager at Amplifon
5-2022 - 7-2024
B2B Marketing Manager at iliad
1-2021 - 5-2022
Channel Strategy Manager at Vodafone Business
1-2019 - 12-2020
Customer Insight Manager at Vodafone Business
11-2017 - 12-2018
Marketing Manager - Customer Base Microbusinessq at Vodafone Business

Education

2007 - 2010
Bachelor of Science (BSc) from Oxford Brookes University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Milan, Lombardy, Italy Job Level : Middle Designation : Global Marketing Manager at Amplifon
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Insights For Selling To Pietro

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pietro is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Pietro

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Pietro move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Pietro take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Pietro

Personality Compatibility


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