Pragati Garg

Questioner
DISC Type : c

Key Account Manager at ITC Limited

Gurugram, Haryana, India

Overview

Pragati is an e-commerce Key Account Manager at ITC, managing the staples portfolio on quick commerce platforms like Blinkit and Zepto. A graduate of FORE School of Management, she focuses on joint business planning, new product launches, and promotional optimization to drive growth in the FMCG space.

Her academic interests extended into finance, demonstrated by her membership in the Special Interest Group for Investment and Portfolio Management during her PGDM. Pragati is passionate about continuous learning, a key theme she highlights in her professional journey.

During an internship with ITC, she successfully proposed a strategy to unlock business growth in condominium societies, which secured her a Pre-Placement Offer.

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Quick Commerce Growth
Her current role is focused on managing and growing ITC's staples portfolio on emerging quick commerce platforms like Blinkit and Zepto.
FMCG Go-to-Market
Responsible for launching new products and has prior experience developing strategies to unlock growth in new retail environments like condominium societies.
Joint Business Planning
A core function of her Key Account Manager role involves closing and executing Joint Business Plans with major e-commerce partners.

Media Appearances

Pragati has no verified media appearances

Work History

4-2024
Key Account Manager at ITC Limited
11-2023 - 3-2024
Area Sales Manager - Strategy Project at ITC Limited
7-2023 - 3-2024
Area Manager Trainee at ITC Limited
9-2021 - 7-2023
Member at Special Interest Group- Investment and Portfolio Management
5-2022 - 7-2022
Area Manager Trainee at ITC Limited

Education

7-2021 - 4-2023
PGDM from FORE School of Management, New Delhi
7-2022 - 7-2022
Education details unavailable from Nanyang Technological University Singapore

More Information

Social Presence :

Prographics :

Exp : 2 Location : Gurugram, Haryana, India Job Level : Middle Designation : Key Account Manager at ITC Limited
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Insights For Selling To Pragati

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pragati is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Pragati

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Pragati move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Pragati take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Pragati

Personality Compatibility


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