Pratap Bose 🇮🇳🇬🇧🇮🇹🇯🇵🇰🇷

Observer
DISC Type : ic

Chief Design & Creative Officer at Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]

Banbury, England, United Kingdom

Overview

Pratap Bose is the Chief Design & Creative Officer at Mahindra & Mahindra, overseeing the Automotive and Farm Equipment sectors. An alumnus of the Royal College of Art, he previously led a major design transformation at Tata Motors. He was also a finalist for the 2021 World Car Person of the Year.

Outside of his corporate role, Pratap is a vocal advocate for high-quality design education and the importance of mentorship. He credits a scholarship and a key mentor for his own success and is passionate about providing similar opportunities for new talent in the automotive design field.

He believes the design process is universal, applying the same core philosophy whether designing an SUV, a tractor, or an electric three-wheeler.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Design Education
He publicly critiques the quality of automotive design programs and emphasizes the need for faculty with actual industry experience.
Brand Design Philosophy
He champions a unified design philosophy, like Mahindra's 'INTELLICORE', to create a consistent and authentic brand identity across all products.
Mentorship & Scholarships
He frequently speaks about how his mentor and a specific scholarship shaped his career, showing his passion for developing future talent.

Media Appearances

Pratap has no verified media appearances

Work History

10-2023
Chief Design & Creative Officer at Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]
6-2021
Chief Design Officer at Mahindra Group
2019 - 6-2021
Vice President, Global Design at Tata Motors
4-2011 - 6-2021
Head of Design at Tata Motors
4-2010 - 4-2011
Chief Designer at Tata Motors European Technical Centre (TMETC)

Education

2001 - 2003
MA from Royal College of Art
1992 - 1997
SLPEP Industrial Design from National Institute of Design

More Information

Social Presence :

Prographics :

Exp : 24 Location : Banbury, England, United Kingdom Job Level : Leadership Designation : Chief Design & Creative Officer at Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]
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Insights For Selling To Pratap

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pratap is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Pratap

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Pratap move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Pratap take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Pratap

Personality Compatibility


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