Pritam Kumar

Examiner
DISC Type : cs

Senior Vice President at LeadSquared

Bengaluru, Karnataka, India

Overview

Pritam Kumar is the Senior Vice President and Business Head at LeadSquared, where he focuses on developing emerging businesses into scalable revenue streams. His background includes leadership roles in sales and GTM strategy at Automation Anywhere, EY, and KPMG. He holds an MBA from SPJIMR and a BE from NIT Jamshedpur.

He has a keen interest in how technology and empathy can reshape customer and patient journeys, particularly in healthcare and automotive retail. Pritam often reflects on how evolving expectations demand more connected, user-friendly, and compassionate engagement across all touchpoints, drawing from personal and professional observations.

He uses his personal experience of buying a car in 2007 versus today to illustrate the dramatic shift in customer expectations for a connected, digital buying journey.

Personality Overview

Late Adopter

Overcautious

Process Oriented

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

Omnichannel Experience
He recently participated in a discussion with industry leaders on how evolving customer expectations are reshaping and unifying omnichannel journeys across every touchpoint.
Chronic Care Journeys
Based on a decade of engagement with healthcare professionals, he believes chronic care requires ongoing, compassionate engagement between patients and providers.
User-Friendly Mobile Tech
He emphasizes the critical importance of ease of use, low-touch functionality, and decision-making support in mobile technology for business users.

Media Appearances

Pritam has no verified media appearances

Work History

11-2022
Senior Vice President at LeadSquared
10-2020 - 11-2022
Global Strategic Accounts, GSI Sales Strategy and GTM, GSI Sales at Automation Anywhere
11-2019 - 8-2020
Partner at Mazars India
8-2013 - 11-2019
Director at EY
11-2005 - 7-2013
Associate Director at KPMG India

Education

2001 - 2003
Master of Business Administration - MBA from SPJIMR SP Jain Institute of Management & Research
1995 - 1999
Bachelor of Engineering - BE from National Institute of Technology Jamshedpur

More Information

Social Presence :

Prographics :

Exp : 24 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Senior Vice President at LeadSquared
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Insights For Selling To Pritam

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pritam is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Pritam

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Pritam move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Pritam take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Pritam

Personality Compatibility


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