Puja Arti

Judge
DISC Type : Dc

Brand Manager at Absolute

Norman, Oklahoma, United States

Overview

Puja is a senior marketing and brand strategist with 8+ years of experience building sustainable businesses in climate, agriculture, and consumer brands. A graduate of Masters Union, she scaled a $5M soil health vertical at Absolute. Colleagues describe her as ambitious, empathetic, and a true leader with strong problem-solving skills.

Outside of work, Puja is a passionate storyteller, which is the central theme of her Substack and many of her personal posts. She loves building things—from brands to businesses to eclectic Spotify playlists. Her interests include womens empowerment, reading, and exploring how data representation impacts society.

Interesting fact: She earned her first money at age eleven recording at the All India Radio studio, an experience that sparked her lifelong passion for storytelling.

Personality Overview

Demanding

Features Driven

Quality Focused

They respond well to strong and respectful communication.  They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Topics They Care About

Brand Storytelling
Her personal headline is "Stories × Brands × Climate, " and she runs a Substack dedicated to storytelling, viewing it as a core part of building businesses.
Regenerative Agriculture
She led the brand and go-to-market strategy for a soil health vertical at Absolute and holds a certification in Soil Health and Regenerative Farming.
Women's Empowerment
As Business Head at Girls Buzz, she shifted the startup's focus to women, resulting in a tenfold readership increase. She also writes about data bias against women.

Media Appearances

Puja has no verified media appearances

Work History

3-2024 - 3-2025
Brand Manager at Absolute
12-2021 - 3-2024
Brand Manager at Absolute
6-2021 - 9-2021
Brand Strategist at earth monkeys
6-2019 - 8-2020
Business Head at Girls Buzz
1-2015 - 6-2019
Co-Founder at Build-Inn

Education

2020 - 2021
PGP from Masters' Union
2019 - 2019
Professional Fellow's Program from University of Oklahoma

More Information

Social Presence :

Prographics :

Exp : 9 Location : Norman, Oklahoma, United States Job Level : N/A Designation : Brand Manager at Absolute
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Insights For Selling To Puja

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Puja is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Puja

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Puja move?

  • If convinced, they can reach decisions quite fast.
  • Can Puja take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Puja

Personality Compatibility


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