Quiana M. Shepard

Questioner
DISC Type : c

Director of Marketing and Communications at North Carolina Central University

Raleigh-Durham-Chapel Hill Area, United States

Overview

Quiana has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

Quiana has no verified topics they care about

Media Appearances

Quiana has no verified media appearances

Work History

11-2016
Director of Marketing and Communications at North Carolina Central University
10-2013 - 2016
Account Group Supervisor/Consultant at The EGAMI Group
8-2010 - 3-2013
Senior Account Executive at Marina Maher Communications
3-2007 - 8-2010
Senior Account Executive at Fleishman-Hillard

Education

Master’s Degree from The University of Georgia
Bachelor’s Degree from Howard University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Raleigh-Durham-Chapel Hill Area, United States Job Level : Mid-senior Designation : Director of Marketing and Communications at North Carolina Central University
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Insights For Selling To Quiana M.

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Quiana M. is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Quiana M.

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Quiana M. move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Quiana M. take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Quiana M.

Personality Compatibility


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