Rachael Fielding

Energizer
DISC Type : I

Head of Marketing at The Times

London, England, United Kingdom

Overview

Rachael is a highly experienced brand marketer, currently Head of Marketing for The Times and The Sunday Times. With a background from The University of Manchester, she has a strong track record building major media, TV, and film brands at companies like Sky. People who have worked with her describe her as an "absolute star".

Outside of her professional life, Rachael is a passionate advocate for reading, having been a self-described "bookworm" growing up which led to her pursuing an English Literature degree. She has expressed sadness over statistics showing a decline in reading among British adults, highlighting her personal connection to the issue.

Her team won a Gold award in the Ocean outdoor digital competition for an innovative campaign concept, securing £100k in media value.

Personality Overview

Big Picture Person

Informal

Enthusiastic

They are really good at seeing what the long-term impacts of their decisions could be.  They are friendly, approachable and love to make new connections. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Film & Show Brands
One of her listed specialties is creating entertainment channel, film, and show brands, including leading campaigns for theatrical releases like "Ferrari" and "The Beekeeper" while at Sky.
Podcast Promotion
She actively posts about and shows pride in the launch campaigns for new podcasts from The Times, highlighting creative designs and their strategic importance.
Creative Campaigns
She celebrated her team and creative partners winning a Gold award for an innovative advertising concept, demonstrating a focus on creativity and effectiveness.

Media Appearances

Rachael has no verified media appearances

Work History

8-2024
Head of Marketing at The Times
7-2022 - 8-2024
Head of Entertainment and Partnerships marketing at Sky
2-2021 - 7-2022
Head of Brand Marketing, Emerging Products at Sky
8-2020 - 2-2021
Marketing Controller, Emerging products at Sky
4-2013 - 7-2015
Senior Marketing Manager UKTV Network at UKTV

Education

2.1 from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing at The Times
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Insights For Selling To Rachael

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Share some stories about how you you have helped people in similar positions succeed
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachael is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Rachael

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Rachael move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Rachael take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Rachael

Personality Compatibility


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