Rachel Johnston

Enthusiast
DISC Type : i

Marketing Manager - Brand and Health Engagement at British Heart Foundation

London, England, United Kingdom

Overview

Rachel has no verified overview

Personality Overview

Consensus Focused

Story Driven

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Rachel has no verified topics they care about

Media Appearances

Rachel has no verified media appearances

Work History

4-2025
Marketing Manager - Brand and Health Engagement at British Heart Foundation
4-2021 - 3-2025
Marketing Manager - Fundraising at British Heart Foundation
3-2018 - 4-2021
Senior Marketing Executive at British Heart Foundation
7-2016 - 3-2018
Marketing Account Executive at Scope
1-2015 - 7-2016
Senior Account Executive at AIA Worldwide

Education

2009 - 2012
Bachelor's degree from Newcastle University
2011 - 2011
Bachelor's degree from Københavns Universitet - University of Copenhagen

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Middle Designation : Marketing Manager - Brand and Health Engagement at British Heart Foundation
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Rachel

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Rachel take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Rachel

Personality Compatibility


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