Rafael Julião

Sharpshooter
DISC Type : DC

Head of Treasury at BeFly

São Paulo, Brazil

Overview

Rafael is a seasoned financial leader with over 20 years of experience as Head of Treasury at companies like BeFly and Movida. He specializes in managing treasury operations, accounts payable/receivable, and cash flow, backed by two MBAs, including one from the prestigious FGV - Fundação Getulio Vargas.

Based on his social media activity, Rafael appears to engage with modern technology trends, even using AI tools for creative professional content. He values his career journey, reflecting on the genuine exchanges and learning experiences that have shaped him as a professional.

He recently used an AI chat tool to create a caricature of himself based on his profession.

Personality Overview

Rigorous & Demanding

Thorough Evaluator

ROI Driven

They like to be in a position where they can control the conversation and terms.  More than the product, they care about the effectiveness of the product. They are not focused on building rapport and relationships.

Topics They Care About

Treasury & Cash Flow
Has over two decades of experience leading treasury, accounts payable, and accounts receivable operations for major corporations.
Financial Strategy
His roles have involved creating strategies to reduce delinquency, analyzing credit, and mitigating financial risks.
Corporate Finance
His experience includes raising capital through debentures, managing bank loans, and controlling foreign exchange operations.

Media Appearances

Rafael has no verified media appearances

Work History

5-2025
Head of Treasury at BeFly
9-2021 - 6-2025
Gerente de Tesouraria, Contas a Pagar at BeFly
8-2020 - 9-2021
Gerente administrativo financeiro at Movida Aluguel de Carros
1-2018 - 8-2020
Gerente de Contas a Pagar e Recebimento Fiscal at Movida Aluguel de Carros
9-2017 - 1-2018
Coordenador de Tesouraria at Movida Aluguel de Carros

Education

2015 - 2017
Master of Business Administration (MBA) from FGV - Fundação Getulio Vargas
2010 - 2012
Master of Business Administration (MBA) from USCS - Universidade Municipal de São Caetano do Sul

More Information

Social Presence :

Prographics :

Exp : 16 Location : São Paulo, Brazil Job Level : Mid-senior Designation : Head of Treasury at BeFly
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Insights For Selling To Rafael

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafael is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rafael

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Rafael move?

  • They can take decisions very fast if you manage to convince them.
  • Can Rafael take some risk or not?

  • The risks don’t matter much to them.

You And Rafael

Personality Compatibility


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