Rafael Lorenzo Piñón

Critic
DISC Type : C

Director Nacional de Experiencias y Ecosistemas de Emprendimiento at Tecnológico de Monterrey

Nuevo León, Mexico

Overview

Rafael Lorenzo Piñón is the National Director of Entrepreneurship Experiences and Ecosystems at Tecnológico de Monterrey. With over two decades of experience, he specializes in fostering innovation and new ventures, holding a PhD from Warwick Business School. He has consulted for the World Bank, OECD, and the UN.

He is deeply involved in fostering the next generation of entrepreneurs, frequently promoting and participating in events for university students and startups. His focus areas include climate impact, pre-acceleration programs, and sustainable business challenges.

Rafael has collaborated with major international organizations to develop and evaluate entrepreneurship policies and projects across Latin America.

Personality Overview

Critic

Negotiator

ROI Driven

They don’t appreciate bells and whistles unless backed by data.  They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Climate Tech Startups
Actively promotes initiatives like CATAL1. 5T and CLIMA LAB to discover and accelerate startups focused on low-carbon and climate impact solutions in Latin America.
Sustainable Entrepreneurship
Serves as a judge for the "Reto Santander Sostenible, " supporting startups with high-impact solutions for the agricultural, forestry, fishing, and rural sectors.
Entrepreneurship Ecosystems
His career and current role are dedicated to designing and implementing programs and networks that foster a culture of innovation and new venture creation.

Media Appearances

Rafael has no verified media appearances

Work History

2-2023
Director Nacional de Experiencias y Ecosistemas de Emprendimiento at Tecnológico de Monterrey
6-2004
Consultant - Researcher at Tecnológico de Monterrey
5-2015 - 12-2023
Director Innovative Entrepreneurship Ecosystem at Tecnológico de Monterrey

Education

PhD from University of Warwick - Warwick Business School
Red Emprendia - Innovation & Entrepreneurship Fellows from Babson College

More Information

Social Presence :

Prographics :

Exp : 21 Location : Nuevo León, Mexico Job Level : Mid-senior Designation : Director Nacional de Experiencias y Ecosistemas de Emprendimiento at Tecnológico de Monterrey
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Insights For Selling To Rafael

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafael is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Rafael

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Rafael move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Rafael take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Rafael

Personality Compatibility


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