Rafael Obando in

Rafael Obando

Login to view DISC.
HubSpot For Startups BDM - East Coast, Canada, and LATAM Partnerships at HubSpot
📍 Cambridge, Massachusetts, United States

Rafael Obando leads partnerships for HubSpot for Startups across the East Coast, Canada, and LATAM. He specializes in go-to-market strategy and founder-led sales, drawing from his experience launching ventures for private funds. He holds an MBA from Babson College.

Outside of his direct role, Rafael is passionate about mentoring founders and helping the broader startup ecosystem grow. He frequently dedicates his time to speaking at events and mentoring at programs like Techstars, aiming to help early-stage entrepreneurs build strong foundations for their businesses.

He was recognized with the "Remarkable Award" at HubSpot, given to team members who go above and beyond.

Read the full overview →
Experience
11 Years
Current Role
HubSpot For Startups BDM - East Coast, Canada, and LATAM Partnerships
Location
Cambridge, Massachusetts, United States
Personality Overview

How Rafael shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Rafael cares about

Founder-led Sales
He teaches early-stage founders how to build lean sales pipelines and scalable, customer-centric processes to drive sustainable growth.
GTM Strategy
He has extensive experience mentoring founders on creating the right go-to-market foundations and systems to scale their businesses.
+5 more topics Login to view topics
Career

Work history

10-2022
HubSpot For Startups BDM - East Coast, Canada, and LATAM Partnerships
HubSpot
3-2019 - 10-2022
HubSpot For Startups BDM - LATAM
HubSpot
5-2016 - 12-2018
Director
Acord Capital, LLC
11-2015 - 12-2018
Director of Strategy and Business Development
Industrial Distributors International Co. - IDICO
6-2015 - 11-2015
Consultant (Internship)
Khronos LLC
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Master of Business Administration (M.B.A.)
Babson F.W. Olin Graduate School of Business
Baccalauréat
Lycée Francais Louis Pasteur
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other HubSpot Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Rafael. Free, 10 seconds.