Rafael Rodriguez

Enthusiast
DISC Type : i

Area Sales Manager at GE Appliances, a Haier company

Greater Seattle Area, United States

Overview

Rafael Rodriguez is an Area Sales Manager at GE Appliances, excelling in B2B client management and territory growth. A graduate of the University of Miami with a double major in Marketing and Business Technology, he leverages data-driven solutions to build strong customer relationships and increase market share.

Outside of work, Rafael has a strong background in competitive athletics, including being a university cheerleader. He has also demonstrated leadership through mentoring, having successfully led a team of tutors at university. His past work experience includes roles at PepsiCo and his own lawn services company.

Interesting fact: Rafael was a NISCA/Speedo All-America athlete in one-meter diving during his high school career.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Story Driven

They are more about building relationships than just cutting deals.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

B2B Relationship Building
Manages a portfolio of 150 B2B clients, focusing on adapting to their unique needs to build lasting relationships that drive market share growth.
Data-Driven Sales
His academic background in Marketing and Business Technology underscores his passion for leveraging data to achieve significant revenue and margin growth.
Leadership & Mentorship
Led a team of 15 tutors at university, hosting monthly trainings and improving student success rates by 30%, showcasing his ability to develop talent.

Media Appearances

Rafael has no verified media appearances

Work History

3-2024
Area Sales Manager at GE Appliances, a Haier company
5-2020
Operations Managment at Rafael's Lawn Services
9-2023 - 1-2024
Sales Support - Account Merchandiser at PepsiCo
8-2021 - 5-2023
Cheerleader at University of Miami
3-2021 - 5-2023
Tutor/Peer Mentor at University of Miami

Education

2019 - 2023
Marketing and Business Technology from University of Miami Herbert Business School
2014 - 2018
High School Diploma from Sumner High School

More Information

Social Presence :

Prographics :

Exp : 4 Location : Greater Seattle Area, United States Job Level : Middle Designation : Area Sales Manager at GE Appliances, a Haier company
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Insights For Selling To Rafael

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafael is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Rafael

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Rafael move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Rafael take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Rafael

Personality Compatibility


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