Rajiv Dubey

Commander
DISC Type : D

Vice President Marketing at Dabur India Limited

Delhi, India

Overview

As Vice President at Dabur India, Rajiv Dubey leads media and brand activations with over three decades of experience at the company. He is recognized for driving ROI across all media channels and was instrumental in establishing Daburs in-house agency, Adbur. Colleagues describe him as dynamic, logical, and an expert in his field.

Outside of work, Rajiv is a dedicated endurance athlete with a passion for cycling, running marathons, and stair climbing. He is also an avid adventurer who enjoys solo travel, having completed a challenging multi-day cycling expedition from Manali to Leh in the Himalayas.

Unique fact: Rajiv is a published author, contributing to the "Modern Marketing Reckoner, " a guide on contemporary marketing practices.

Personality Overview

Impact-Driven

Very Quick

Strong-Willed

More than the product, they care about the impact of the product.  They are not always relationship oriented. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Influencer Marketing
Serves as a Board Advisor to the Indian Influencer Governing Council and has overseen campaigns utilizing over 6, 000 influencers in a single year.
AI in Marketing
He is an author for the "Modern Marketing Reckoner" which focuses on AI and frequently speaks on panels about AI's role in driving growth and innovation.
Media at Scale
Advocates for investing significantly in a chosen medium to achieve visibility, believing that scalability is crucial for a successful advertising strategy.

Media Appearances

ad:tech Leadership Lens with Rajiv Dubey, VP & Head of Marketing – Dabur India Limited. Featured in YouTube

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Rajiv Dubey, Head of Media, Dabur India Limited at #ETDigiPlus. Featured in YouTube

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Speaker Spotlight: Rajiv Dubey — VP Marketing, Dabur India Limited. Featured in Instagram

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Work History

4-2015
Vice President Marketing at Dabur India Limited
4-2013 - 4-2015
CEO/ Head of Adbur (In House Agency of Dabur) at Dabur India Limited
8-2007 - 4-2013
Dy General Manager/ Asst. General Manager at Dabur India Limited
8-2003 - 7-2007
Head of Media Buying at Dabur India Limited
8-1997 - 7-2003
Senior Media Planning Manager/Group Marketing Manager at Dabur India Limited

Education

8-1990 - 6-1992
MBA from Nagpur University, Dept of Busienss Management
1987 - 1990
B.Sc. from Shri Shivaji Science College

More Information

Social Presence :

Prographics :

Exp : 33 Location : Delhi, India Job Level : Senior Designation : Vice President Marketing at Dabur India Limited
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Insights For Selling To Rajiv

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rajiv is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rajiv

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Rajiv move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Rajiv take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Rajiv

Personality Compatibility


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