Rajiv Dubey in

Rajiv Dubey

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Vice President Marketing at Dabur India Limited
📍 Delhi, India

As Vice President at Dabur India, Rajiv Dubey leads media and brand activations with over three decades of experience at the company. He is recognized for driving ROI across all media channels and was instrumental in establishing Daburs in-house agency, Adbur. Colleagues describe him as dynamic, logical, and an expert in his field.

Outside of work, Rajiv is a dedicated endurance athlete with a passion for cycling, running marathons, and stair climbing. He is also an avid adventurer who enjoys solo travel, having completed a challenging multi-day cycling expedition from Manali to Leh in the Himalayas.

Unique fact: Rajiv is a published author, contributing to the "Modern Marketing Reckoner, " a guide on contemporary marketing practices.

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Experience
33 Years
Current Role
Vice President Marketing
Job Level
Senior
Location
Delhi, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rajiv cares about

Influencer Marketing
Serves as a Board Advisor to the Indian Influencer Governing Council and has overseen campaigns utilizing over 6, 000 influencers in a single year.
AI in Marketing
He is an author for the "Modern Marketing Reckoner" which focuses on AI and frequently speaks on panels about AI's role in driving growth and innovation.
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Career

Work history

4-2015
Vice President Marketing
Dabur India Limited
4-2013 - 4-2015
CEO/ Head of Adbur (In House Agency of Dabur)
Dabur India Limited
8-2007 - 4-2013
Dy General Manager/ Asst. General Manager
Dabur India Limited
8-2003 - 7-2007
Head of Media Buying
Dabur India Limited
8-1997 - 7-2003
Senior Media Planning Manager/Group Marketing Manager
Dabur India Limited
In the press

Media appearances

ad:tech Leadership Lens with Rajiv Dubey, VP & Head of Marketing – Dabur India Limited. Featured in YouTube
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Rajiv Dubey, Head of Media, Dabur India Limited at #ETDigiPlus. Featured in YouTube
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Education
8-1990 - 6-1992
MBA
Nagpur University, Dept of Busienss Management
1987 - 1990
B.Sc.
Shri Shivaji Science College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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