Rakesh Roy

Sharpshooter
DISC Type : CD

Channel Marketing Manager at JSW Steel

Kolkata, West Bengal, India

Overview

Rakesh Roy is a results-driven Channel Marketing Manager at JSW Steel with over 12 years of experience across FMCG, Retail, and Media. He specializes in 360° marketing strategies to drive brand growth and market share, holding an MBA from the Indian Institute of Social Welfare and Business Management. Colleagues describe him as proactive, committed, and resilient.

He demonstrates a strong interest in emerging technologies, having recently completed a course in Generative AI to stay ahead of marketing trends. His professional work often involves large-scale community events, showing a capacity for connecting with local audiences through targeted campaigns.

He played a pivotal role in transforming Emami Frank Ross into an omnichannel pharmacy, converting 20 loss-making stores into profitable outlets.

Personality Overview

Fast But Analytical

ROI Driven

Rigorous & Demanding

They like to move fast and expect the same from others.  They take a lot of pride in personal achievements. They are not always relationship oriented.

Topics They Care About

Channel Marketing
His current role at JSW Steel and past experience at Campari Group are focused on developing trade marketing strategies to drive significant sales and channel growth.
Omnichannel Strategy
He was instrumental in transforming a traditional pharmacy into a multi-platform service, integrating retail with digital channels like WhatsApp, apps, and web to boost customer convenience.
Community-Centric Campaigns
Spearheaded a cultural festival for Reliance Retail that engaged over 550 local communities, driving substantial turnover and demonstrating his skill in hyper-local marketing.

Media Appearances

Rakesh has no verified media appearances

Work History

4-2025
Channel Marketing Manager at JSW Steel
8-2024 - 1-2025
Regional Customer & Channel Marketing at Campari Group
6-2022 - 7-2024
Deputy Manager: Cluster Marketing at Reliance Retail
4-2021 - 12-2022
Marketing Manager at Emami Frank Ross
1-2016 - 3-2021
Sr. Executive Brand & Activation - ABP Dailies at ABP Group

Education

2015 - 2017
Master of Business Administration - MBA from Indian Institute of Social Welfare and Business Management
2008 - 2011
Bachelor’s of Commerce (Heramba Chandra College) from Calcutta University, Kolkata

More Information

Social Presence :

Prographics :

Exp : 9 Location : Kolkata, West Bengal, India Job Level : Middle Designation : Channel Marketing Manager at JSW Steel
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Insights For Selling To Rakesh

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rakesh is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rakesh

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Rakesh move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Rakesh take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Rakesh

Personality Compatibility


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