Rakesh Roy is a results-driven Channel Marketing Manager at JSW Steel with over 12 years of experience across FMCG, Retail, and Media. He specializes in 360° marketing strategies to drive brand growth and market share, holding an MBA from the Indian Institute of Social Welfare and Business Management. Colleagues describe him as proactive, committed, and resilient.
He demonstrates a strong interest in emerging technologies, having recently completed a course in Generative AI to stay ahead of marketing trends. His professional work often involves large-scale community events, showing a capacity for connecting with local audiences through targeted campaigns.
He played a pivotal role in transforming Emami Frank Ross into an omnichannel pharmacy, converting 20 loss-making stores into profitable outlets.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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