Rakshith Gowda

Observer
DISC Type : ic

Associate Vice President - Digital Assets at Poonawalla Fincorp

Bengaluru, Karnataka, India

Overview

Rakshith is a marketing leader with over a decade of experience in scaling innovative brands. As Associate Vice President at Poonawalla Fincorp, he drives digital asset growth, focusing on app acquisition and user experience. He holds an Executive Post Graduate Certificate from SPJIMR and is certified in advanced branding.

Outside of his marketing career, Rakshith has a keen interest in sustainability and wellness. He is also an adventurer with a passion for underwater exploration, which is demonstrated by his diving certification.

Unique fact: Rakshith is a certified Advanced Open Water Diver.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally good communicators and can be hard to convince.

Topics They Care About

Digital Asset Growth
His current role at Poonawalla Fincorp involves building and scaling their mobile app, focusing on acquisition, engagement, and retention strategies.
Disruptive Brand Strategy
He has a passion for creating and scaling disruptive brands and previously headed marketing for a "Disruptive House of Brands" at Captain Fresh.
New-Age Creativity
He has expressed concern about the difficulty in finding new creative agencies and questions the impact of AI on groundbreaking brand work.

Media Appearances

Rakshith has no verified media appearances

Work History

11-2023 - 2-2026
Associate Vice President - Digital Assets at Poonawalla Fincorp
5-2022 - 10-2023
Associate Director - Brand Marketing at Captain Fresh
12-2019 - 5-2022
AVP - Brand & Digital Marketing at UrbanKisaan
4-2019 - 12-2019
Marketing & Brand Activation Manager - South India at RAW Pressery
8-2017 - 4-2019
Trade Marketing Lead - South India (Epigamia) at Drums Food International

Education

2018 - 2019
Executive Post Graduate Certificate Program from SPJIMR SP Jain Institute of Management & Research
Bachelor of Business Administration - BBA from Dr. C. V. Raman University, Kota Bilaspur

More Information

Social Presence :

Prographics :

Exp : 11 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Associate Vice President - Digital Assets at Poonawalla Fincorp
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Insights For Selling To Rakshith

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rakshith is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Rakshith

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Rakshith move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Rakshith take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Rakshith

Personality Compatibility


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