Raymond Klaassens

Questioner
DISC Type : c

Art Director & Business Partner at LINK

Eindhoven, Noord-Brabant, Nederland, Netherlands

Overview

Raymond is an Art Director and Business Partner at LINK, specializing in creating compelling concepts and visual designs. Having graduated from SintLucas, he has experience building brand experiences for major international companies like ON THAT ASS, Fatboy, and Philips. Colleagues describe him as loyal, hard-working, and an out-of-the-box thinker.

His creative interests extend into his personal life, where he follows the work of innovative companies. He has a noted interest in the design-centric LEGO Group and the acclaimed creative advertising agency Mother, reflecting a passion for imaginative branding and storytelling.

He is an international award-winning designer, having won a Bronze Pentaward in 2019 for his innovative packaging design for the Fatboy Plat-o table collection.

Personality Overview

Price-Sensitive

Systematic

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Brand Experience
He focuses on creating the complete brand experience, having built the visual identity and campaigns for international brands like ON THAT ASS and Fatboy from the ground up.
Packaging Design
He has earned multiple awards for his work, including a Bronze Pentaward, highlighting his exceptional skill and creativity in creating impactful packaging solutions.
Creative Concepts
He is passionate about developing unique ideas from scratch, turning 'nothing' into 'something' and creating catchy visual expressions that resonate with audiences.

Media Appearances

Raymond has no verified media appearances

Work History

8-2025
Art Director & Business Partner at LINK
11-2024 - 7-2025
Art Director at Tête de la course
1-2019 - 8-2024
Manager Concept & Creatie • Art director at ON THAT ASS
1-2018 - 1-2019
Concept & Creatie at ON THAT ASS
5-2017 - 1-2018
Concept & Creatie at Fatboy the original

Education

2000 - 2004
Diploma behaald from SintLucas
1996 - 2000
MAVO diploma from Raayland College Venray

More Information

Social Presence :

Prographics :

Exp : 13 Location : Eindhoven, Noord-Brabant, Nederland, Netherlands Job Level : Mid-senior Designation : Art Director & Business Partner at LINK
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Insights For Selling To Raymond

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raymond is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Raymond

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Raymond move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Raymond take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Raymond

Personality Compatibility


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