Rebecca Cook

Enthusiast
DISC Type : i

Senior Director, Rights and Licensing at Wiley

West Sussex, England, United Kingdom

Overview

As Senior Director of Rights and Licensing at Wiley, Rebecca Cook leads comprehensive strategies for the companys academic and STM publishing portfolios. She specializes in developing innovative licensing frameworks for the healthcare, technology, and research sectors. Rebecca holds a Bachelor of Arts from The Open University.

She recently drove a key partnership between Wiley and IQVIA to create a comprehensive solution for Clinical Outcome Assessment (COA) licensing and implementation.

Personality Overview

Amiable & Agreeable

Optimistic

Story Driven

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Strategic Content Licensing
Her role centers on creating value from intellectual property through diverse channels, including digital licensing, translations, and partnerships with major aggregators.
AI Licensing Models
She is responsible for navigating and developing emerging licensing models for artificial intelligence, a key growth area mentioned in her professional summary.
Clinical Outcome Assessments
She drove a significant partnership with IQVIA to offer a comprehensive solution for COA licensing, essential for drug development and regulatory approval.

Media Appearances

Case Study: Finding new licensing streams with Rebecca Cook, Wiley. Featured in Rights and Licensing (UK) – Case Studies

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Confident in your copyright knowledge? Join Allison Brehm and Rebecca Cook to learn how .... Featured in Facebook – Wiley in Research

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Work History

9-2025
Senior Director, Rights and Licensing at Wiley
7-2024 - 9-2025
Director at Wiley
11-2023
Board Member at International Publishers Rights Organisation IPRO
9-2020 - 6-2024
Associate Director, Copyright, Reprints and Permissions at Wiley
5-2018 - 9-2020
Senior Account Manager at Wiley

Education

2008 - 2016
Bachelor of Arts - BA from The Open University

More Information

Social Presence :

Prographics :

Exp : 10 Location : West Sussex, England, United Kingdom Job Level : Senior Designation : Senior Director, Rights and Licensing at Wiley
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Insights For Selling To Rebecca

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rebecca is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Rebecca

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Rebecca move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Rebecca take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Rebecca

Personality Compatibility


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