Rebecca Reppucci

Go-getter
DISC Type : d

Senior Director, Global Marketing Communications at Cell Signaling Technology (CST)

Wilmington, Massachusetts, United States

Overview

Rebecca Reppucci is the Senior Director of Global Marketing at Cell Signaling Technology, where she leads MarCom, MarTech, and Marketing Operations. She holds an MBA and is known for spearheading the companys successful transition from print to a fully digital, data-driven marketing strategy. Colleagues describe her as smart, committed, savvy, and a one-of-a-kind mentor.

Rebecca is a passionate advocate for the Parkinsons community, sharing information and her personal perspective on the disease. She is particularly interested in technological and AI-driven advancements that can help detect and monitor the progression of Parkinsons, highlighting incredible new tools from institutions like MIT.

She was the catalyst for shifting her companys marketing budget from over 60% print advertising to a 100% digital focus on channels like webinars, video, and social media.

Personality Overview

Vision Oriented

Decisive

Fast-Paced

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Parkinson's Advocacy
Shares information and her personal experience with Parkinson's disease, advocating for a national plan to find answers and supporting new detection technologies.
Digital Transformation
Led a major strategic shift at Cell Signaling Technology, moving the marketing budget entirely from traditional print to digital channels with a focus on measurable ROI.
AI in Healthcare
Shows a keen interest in how artificial intelligence can be used to detect and monitor neurodegenerative diseases like Parkinson's and Alzheimer's.

Media Appearances

Rebecca has no verified media appearances

Work History

10-2024
Senior Director, Global Marketing Communications at Cell Signaling Technology (CST)
7-2021 - 10-2024
Sr Director, Global MarCom, MarTech & Mktg Ops at Cell Signaling Technology (CST)
10-2020 - 7-2021
Global Director, Marketing Communications & Technology at Cell Signaling Technology (CST)
8-2013 - 10-2020
Director of Marketing Communications at Cell Signaling Technology (CST)
7-2012 - 8-2013
Director, Marketing Communications - LST at PerkinElmer

Education

MBA from Suffolk University - Sawyer Business School
2017 - 2017
Certificate from Columbia University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Wilmington, Massachusetts, United States Job Level : Senior Designation : Senior Director, Global Marketing Communications at Cell Signaling Technology (CST)
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Insights For Selling To Rebecca

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rebecca is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Rebecca

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Rebecca move?

  • Their decision making speed is somewhere in the middle.
  • Can Rebecca take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Rebecca

Personality Compatibility


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