Rebecca Reppucci
Go-getter · DISC type dRebecca Reppucci is the Senior Director of Global Marketing at Cell Signaling Technology, where she leads MarCom, MarTech, and Marketing Operations. She holds an MBA and is known for spearheading the companys successful transition from print to a fully digital, data-driven marketing strategy. Colleagues describe her as smart, committed, savvy, and a one-of-a-kind mentor.
Rebecca is a passionate advocate for the Parkinsons community, sharing information and her personal perspective on the disease. She is particularly interested in technological and AI-driven advancements that can help detect and monitor the progression of Parkinsons, highlighting incredible new tools from institutions like MIT.
She was the catalyst for shifting her companys marketing budget from over 60% print advertising to a 100% digital focus on channels like webinars, video, and social media.
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They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople. They care equally about the product and its potential impact.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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