Renata Decoussau

Critic
DISC Type : C

LATAM Marketing Director at Adobe

São Paulo, São Paulo, Brazil

Overview

Renata is Adobes LATAM Marketing Director, a growth-focused leader with over 20 years of experience scaling brands and building high-performing teams for companies like IBM and Meta. She specializes in market expansion and holds a certificate in Innovation and Creativity from Harvard Business School. Colleagues describe her as exceptionally creative and talented.

Renata is deeply passionate about the strategic power of Latin American culture on a global stage, frequently writing and speaking on the topic of "Soft Power Latino. " She actively follows global creative and tech trends, contributing thought leadership on events like Cannes Lions and SXSW.

In early 2026, she proudly launched "Adobe Borogodó, " a creative platform inspired by the cultural energy of Brazilian Carnival.

Personality Overview

Information Seeker

Precise

ROI Driven

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Cultural Marketing
Launched "Adobe Borogodó, " a platform rooted in Brazilian Carnival, to create an authentic brand experience that doubles as a cultural celebration in LATAM.
Latin American Identity
Actively writes about "Soft Power Latino, " exploring how Latin American culture holds a strategic and influential position on the global stage.
Creative Excellence
Serves as a Grand Jury member for the 2026 Gerety Awards, a prestigious international award show celebrating the best in creative advertising.

Media Appearances

Renata has no verified media appearances

Work History

12-2025
LATAM Marketing Director at Adobe
5-2024 - 11-2025
Head of Brand Strategy, Global Marketing at IBM
1-2023 - 10-2023
VP of Creative Culture at Africa
3-2022 - 11-2022
Regional Strategy Director, Creative Shop LATAM at Meta
3-2018 - 3-2022
Director, Creative Shop LATAM (SMB, Mid Market, Disruptors) at Meta

Education

10-2021 - 11-2021
Mini MBA from altMBA
10-2024 - 10-2024
Innovation and Creativity from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 23 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : LATAM Marketing Director at Adobe
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Insights For Selling To Renata

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Renata is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Renata

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Renata move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Renata take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Renata

Personality Compatibility


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