Renata Decoussau in

Renata Decoussau

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LATAM Marketing Director at Adobe
📍 São Paulo, São Paulo, Brazil

Renata is Adobes LATAM Marketing Director, a growth-focused leader with over 20 years of experience scaling brands and building high-performing teams for companies like IBM and Meta. She specializes in market expansion and holds a certificate in Innovation and Creativity from Harvard Business School. Colleagues describe her as exceptionally creative and talented.

Renata is deeply passionate about the strategic power of Latin American culture on a global stage, frequently writing and speaking on the topic of "Soft Power Latino. " She actively follows global creative and tech trends, contributing thought leadership on events like Cannes Lions and SXSW.

In early 2026, she proudly launched "Adobe Borogodó, " a creative platform inspired by the cultural energy of Brazilian Carnival.

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Experience
23 Years
Current Role
LATAM Marketing Director
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Priorities

Topics Renata cares about

Cultural Marketing
Launched "Adobe Borogodó, " a platform rooted in Brazilian Carnival, to create an authentic brand experience that doubles as a cultural celebration in LATAM.
Latin American Identity
Actively writes about "Soft Power Latino, " exploring how Latin American culture holds a strategic and influential position on the global stage.
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Career

Work history

12-2025
LATAM Marketing Director
Adobe
5-2024 - 11-2025
Head of Brand Strategy, Global Marketing
IBM
1-2023 - 10-2023
VP of Creative Culture
Africa
3-2022 - 11-2022
Regional Strategy Director, Creative Shop LATAM
Meta
3-2018 - 3-2022
Director, Creative Shop LATAM (SMB, Mid Market, Disruptors)
Meta
In the press

Media appearances

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Education
10-2021 - 11-2021
Mini MBA
altMBA
10-2024 - 10-2024
Innovation and Creativity
Harvard Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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