Renata Del Claro in

Renata Del Claro

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Head of Customer Marketing, Category Development and Merchandising | Modern Trade at Diageo
📍 São Paulo, São Paulo, Brazil

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

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Experience
17 Years
Current Role
Head of Customer Marketing, Category Development and Merchandising | Modern Trade
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Renata shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Renata cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

5-2025
Head of Customer Marketing, Category Development and Merchandising | Modern Trade
Diageo
2-2023 - 6-2025
Head of Shopper Marketing & Category Management
Diageo
3-2021 - 1-2023
Innovation Manager for Brazil, Uruguay and Paraguay
Diageo
12-2016 - 2-2021
Head of Marketing, Innovation and R&D
ARYZTA
10-2013 - 11-2016
Group Marketing Manager (Institutional and Sazonal Business)
Bauducco
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2013 - 2015
Master of Business Administration (MBA)
INSPER Instituto de Ensino e Pesquisa
2003 - 2008
Food Engenieer
UNICAMP Universidade Estadual de Campinas
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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