Renata Del Claro in

Renata Del Claro

Questioner · DISC type c
Head of Customer Marketing, Category Development and Merchandising | Modern Trade at Diageo
📍 São Paulo, São Paulo, Brazil

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

Login to view overviewLogin to view overview
Experience
17 Years
Current Role
Head of Customer Marketing, Category Development and Merchandising | Modern Trade
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Renata shows up

Value Seeker
Price-Sensitive
Systematic

It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Priorities

Topics Renata cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
Login to view topicsLogin to view topics
Career

Work history

5-2025
Head of Customer Marketing, Category Development and Merchandising | Modern Trade
Diageo
2-2023 - 6-2025
Head of Shopper Marketing & Category Management
Diageo
3-2021 - 1-2023
Innovation Manager for Brazil, Uruguay and Paraguay
Diageo
12-2016 - 2-2021
Head of Marketing, Innovation and R&D
ARYZTA
10-2013 - 11-2016
Group Marketing Manager (Institutional and Sazonal Business)
Bauducco
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
Login to viewLogin to view media
Education
2013 - 2015
Master of Business Administration (MBA)
INSPER Instituto de Ensino e Pesquisa
2003 - 2008
Food Engenieer
UNICAMP Universidade Estadual de Campinas
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

Other Diageo Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Renata. Free, 10 seconds.