Renata Del Claro

Questioner
DISC Type : c

Head of Customer Marketing, Category Development and Merchandising | Modern Trade at Diageo

São Paulo, São Paulo, Brazil

Overview

Renata has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Systematic

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Renata has no verified topics they care about

Media Appearances

Renata has no verified media appearances

Work History

5-2025
Head of Customer Marketing, Category Development and Merchandising | Modern Trade at Diageo
2-2023 - 6-2025
Head of Shopper Marketing & Category Management at Diageo
3-2021 - 1-2023
Innovation Manager for Brazil, Uruguay and Paraguay at Diageo
12-2016 - 2-2021
Head of Marketing, Innovation and R&D at ARYZTA
10-2013 - 11-2016
Group Marketing Manager (Institutional and Sazonal Business) at Bauducco

Education

2013 - 2015
Master of Business Administration (MBA) from INSPER Instituto de Ensino e Pesquisa
2003 - 2008
Food Engenieer from UNICAMP Universidade Estadual de Campinas

More Information

Social Presence :

Prographics :

Exp : 17 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Head of Customer Marketing, Category Development and Merchandising | Modern Trade at Diageo
URL has been copied!

Insights For Selling To Renata

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Renata is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Renata

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Renata move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Renata take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Renata

Personality Compatibility


Other Diageo Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.